Our Blog
The KNow team enjoys the personal connection and depth of feedback that comes from traditional in person research methodologies and the breadth of connections online research methods afford to understand brands, products and services’ role in their target audiences’ lives. Our blog aims to share our thoughts more broadly on how to relate to participants, speak to their needs, relate to their priorities and become a relevant and essential part of their day to day lives.
KNow Research’s AI/ML Policy
KNow Research’s mission is to push ourselves and the industry forward through authentic connections. While we believe in a human-first [...]
The Importance of Accessibility in Qualitative Market Research
Today, more than 1 in 4 adults have some type of disability, according to the CDC. Most recently the first [...]
Unlocking the Power of Hybrid Qualitative and Quantitative Approaches in Market Research Studies
Qualitative and quantitative research both have the demonstrated power to deepen our understanding of the “Who, What, When, Where, Why, [...]
Integrating AI into Market Research Reporting Process
Our team’s initiative to test AI tools to support the human-centric research we do continues…We asked ourselves, “What AI tools can [...]
Understand How to Meet Consumers’ Immaterial Goals
Beyond Research’s recent webinar “The Success of Luxury Brands: Insights in the Hyman Psyche” focussed understanding what happens in the [...]
4 Steps to Confront Workplace Friction as a Team
Welcome back to Part 2 on our series of Exploring Friction in the workplace! Be sure to check out Part [...]
Harnessing Friction as a Productive Force within Qualitative Research
Last year, I had the privilege of attending EPIC’s (Ethnographic Praxis in Industry Community) Annual Conference, an event that remains [...]
Closing Representative and Accessibility Gaps in Market Research
At the Insights Association’s 2024 Annual Conference, there were a lot of (anticipated) conversations about AI technology and the future [...]
4 Tips to Leverage AI for Qualitative Research Screeners
“Hi! I’m writing a qualitative market research screener…” I type my prompt into the chat with a Large Language Model [...]
2024 Qualitative Marketing Research Trends for Retail
2024 presents a canvas of opportunities for researchers and retailers to seamlessly integrate advanced technologies, respond to consumer feedback, and [...]
The Value of Qualitative Research In Amplifying a Great Cause
When I first met Lauri Pastrone, Founder and CEO of Peace by Piece International, her passion for her organization stood [...]
Best Practices to Optimize Customer Lists
Recruiting from preexisting customer lists is a great way to include current and lapsed customers audiences in research. These groups [...]
Our Team’s Quest to Test AI’s Analysis Capabilities
The AI frenzy sweeping the insight industry sent researchers on an emotional rollercoaster this year— swinging from excitement and curiosity [...]
What Human Centric Qualitative Research Looks Like in the Hands of Artificial Intelligence
Like most people, I’ve been following the fascinating yet frightening rise of AI. Whether it’s music, art, education, or testing [...]
Qualitative Research Helps Higher Ed Marketers Listen, Message and Pivot
It’s a pivotal moment for higher education marketers. The demographic and enrollment cliff is in full swing, trust in higher [...]
Qualitative Research for Website Conversion
When a brand's quantitative data leaves questions unanswered, it’s time to consult a qualitative research team. Qualitative research is designed [...]
When a Previous Career in Media Comes in Handy: Reflections on Changing & Adapting
There are those moments in one’s career where you realize you’ve really come full circle, and while your career has [...]
Focusing on Innovation and Organic Growth
In 2023, KNow Research celebrates 20 years in business. Since our founding, KNow has remained consistently committed to delivering quality [...]
KNow Research Celebrates 20 Years of Insight, Delivered.
PRESS RELEASE MARCH 1, 2023 San Francisco, CA – KNow Research, a leading provider of qualitative research and insights, is [...]
Qualitative Insights Reveal Impactful Messages for University
KNow has developed a multi-phase approach to uncover insights to inform help colleges and universities stand out in a sea [...]
Optimize Teamwork Tools for Qualitative Research Agencies
At our 2022 company offsite, the KNow Research team participated in an all-hands-on-deck brainstorming and workshopping session—also known a Hack Day—to [...]
Amplify Qualitative Research Deliverables
The power of audio is undeniable when it comes to communicating the insights of the qualitative research that we do [...]
Defining KNow’s Mission & Values through the Enneagram
Over the past couple of years of working with Shaleen Kendrick and Christy Kennedy at Culture Conscious, I’ve learned that [...]
Green-up Your Insights Initiatives
As our in-person research - and team activities - KNow Research is now a certified California Green Business. It was important [...]
In-Situ Market Research Travel Essentials
With the return of face-to-face market research this year, I have relished the opportunities to stretch my ‘in-situ muscles’ during [...]
Showcase Insight Outcomes with Audio and Video
A question we get asked often by our clients is: How can KNow help me evangelize the insights and strategies [...]
Making an Impact with Qualitative Insights
Our Company Mission at KNow is “To use qualitative stories to connect the heart of the companies we work with [...]
IIEX Behavior 2022; Hitting the Market Research nail on the head
IIEX Behavior 2022 was an invigorating dose of bright minds in the field of market research, psychology, and behavioral sciences. [...]
Booth® Insights – Online or In-person Qualitative Intercepts
We’re celebrating the 2nd anniversary of our trademarked intercept methodology; Booth® Insights. Thank you to all our supportive clients who [...]
From Anthropology to Insights: a Learning Curve
When I joined the University of Wisconsin-Madison as an undergraduate in 2017, my college journey appeared to be a fairly [...]
Stretching Beyond the Comfort Zone
After nearly 20 years as a consumer insights professional, I was starting to think I’d seen and done it all. [...]
Benefits of Bringing Your Whole Self to a Market Research Industry Event
This past month, I attended the QRCA 2022 Annual Conference in San Diego. Being a first-timer to the conference, I [...]
A Nod to Learning from Nonprofits in Market Research
Last year, after a decade working in communications, strategy, and research in the nonprofit sector, interviewing for jobs in the [...]
Checking In With Our Resolutions
There are many benefits to resolution and goal setting, in both our personal and professional lives. In a recent Forbes [...]
KNow’s Pro Bono Program
One program close to my heart at KNow is our annual pro bono project. Since we just shared the results of last [...]
4 Tips To Maintain a Beginner’s Mindset
Take a moment to reflect on the last big milestone or goal you reached. Was it a hard-earned promotion? Was [...]
There’s More to Market Research than Data Collection
Tiffany Huang has been KNow Research’s intern during the fall semester of 2021, while completing her BA in Communication & [...]
International Collaboration For Qualitative Research Agencies
This month we’re turning the virtual pen over to our UK-based Strategic Expert, Lisa Steadman. During her 25+ years as [...]
UX/MRX Preconceptions
Sonya Shen is now a UX Researcher. The following blog was written during her transition, based on her reflections of [...]
KNow’s Virtual Qualitative Pop-Up Turn 1
In 2020, in-person research methodologies were put on hold due to the pandemic. We took the opportunity to iterate a [...]
KNow’s Virtual Back Room Brings Teams Together
At KNow Research, we take innovation and iteration seriously. We are always looking for the next, best way to meet [...]
Qualitative Boots on the Ground for the First Time
Eight months after starting my career in qualitative market research, I got to experience in-person fieldwork for the first time. [...]
What’s next for insights?
At KNow Research we spent much of 2020 iterating, pivoting, and staying as agile as possible to meet the ever-shifting [...]
Being New to Qualitative Research Today
When I told my family that I found a job as a Research Assistant in qualitative market research, my 82-year-old [...]
4 Reasons To Use Booth® Insights For Your Next Research Project
The KNow Research digital pop-up is a research solution that allows you to replicate intercept interviews online. We work with [...]
Deliverable Options for Every Palate
Our goal at KNow is to deliver insights that will live long lives within our clients’ organizations. To do so, [...]
Why qualitative components are essential for well-rounded insights
Our very first blog post (from our friend and colleague Jessica Broome from Southpaw Insights) was about the complementary combination [...]
Takeaways from the Future of Money study, 2020
In 2020 we joined forces with the quantitative financial insights experts at Logica Research to contribute qualitative insights to their [...]
Mining Social Media for Qualitative Insights
If I were to boil down what the mission is as an insights professional, it is to uncover the truth(s) [...]
Dispelling 4 Qualitative Myths
During qualitative market research training, there are some ‘golden rules’ that every researcher learns. But sometimes you need dispel the [...]
Incorporating Qualitative Insights in Social Marketing Initiatives
Adding a qualitative component to social marketing initiatives is essential to get a broader understanding of a behavior and the [...]
Pop-Up with KNow with Booth® Insights
We at KNow Research are passionate about connecting with people to uncover meaningful insights for our clients and we’re also [...]
Case Study: Understanding the Gifting Opportunities of Homeopathic Herbs
With the homeopathic herbs market attracting new customers every day, social norms, and customs around homeopathic herb usage, sharing, and [...]
How To Be Creative: 5 Tips from KNow Research
What’s next for researchers in 2020 and beyond? If only we could snap our fingers and just magically know! We [...]
Accelerated Change in Financial Lives Necessitate Know Research
This Spring, the team at KNow were lucky enough to partner with Logica Research on the latest wave of the [...]
Case Study Update: Outcome of Defining Unique Benefits
There is nothing quite as satisfying as knowing that your hard work has been embraced and incorporated, but more importantly, [...]
What You Should Know Before Moving an In-Person Research Project Online
In recent weeks, the research industry has faced some difficult challenges. Many of our friends and clients are finding themselves [...]
Don’t Believe Everything You Think: Overcoming Cognitive Bias in Research
Even the best insights pros are subject to the pitfalls of cognitive bias. We’re human after all, and to err [...]
4 Remote Work Strategies to improve your work and your research
Over the years, our team of remote researchers have developed a collection of personal and collective strategies to keep productive [...]
Passion Points and Soapbox Orations
A soapbox orator is someone who “who makes an impassioned, impromptu speech.” Here at KNow we often get impassioned about [...]
Keeping Qual Human at #QRCA2020
The theme of this year’s Qualitative Research Association's conference was ‘Keep Qual Human’, which paints an optimistic picture for qualitative [...]
Intention Setting for the New Year: Get Active about Listening
Here at KNow, one of our intentions for 2020 is to nurture a spirit of curiosity for our clients. And [...]
Inclusive Insights through Inclusive Recruiting
Many of our industry’s go-to recruiting practices and methods may be leaving key participant voices out of the mix. In order [...]
Case Study: 3-stage Approach to Defining Unique Benefits
KNow Research’s annual pro bono project focused on the needs of caregivers. We worked with Leeza’s Care Connection, a non-profit [...]
KNowing Your Audience: Gen Z Brand Expectations
THE GEN Z NUMBERS Gen Z is on track to become the largest generation of consumers by the year 2020, [...]
Tune into Insights Part 2: Podcast Favorites for Inspiration & Elevation
Not only does the podcast savvy KNow Research team love to design and deliver meaningful podcasts in service to our [...]
Tune into Insights: Harnessing the Power of the Podcast
Listen up! Podcasts continue to enjoy a swift rise in popularity and if you haven’t tuned into a podcast yet [...]
KNow Pop Up Insights Booth: “What brand/s are you loyal to and why?”
KNow Research's Pop Up Insights Booth at Loyalty306's Spring Expo asked the members of the Customer Loyalty Community: What makes you [...]
The Importance of Seamlessly Connected Retail Customer Experiences
We at KNow Research are constantly curious about the changing needs and preferences of retail customers. To keep our finger on [...]
Flowing Through Insights with Yoga as Your Guide
Molly, Shira and Sonya are all not only strategists, moderators and analysts here at KNow but are also all certified [...]
Go Beyond Synthesis; Integrate Learnings via Insights Workshops
Consider taking one step further along the path. Lend a hand in creating time and space and structure to integrate Synthesis [...]
KNow Your Customer Better (With a Little Help From Qual)
Recently, our friends at Loyalty360 asked us to help unpack the benefits of qualitative techniques in understanding customer loyalty and [...]
Piloting and Testing Your Way to Improved Approaches and Deliverables
At KNow, we make it a practice to develop, pilot and test new techniques and approaches based on traditional techniques. [...]
What’s in a Name?
The insights/market research industry has endured a lot of bad press from innovators and thinkers, most memorably Steve Jobs: “It’s [...]
Let Insights Simmer
In a 24-7, “always on”, fast-paced, competitive business world, pressure is strong to deliver meaningful insights and solutions at lightning [...]
The Importance of the Funnel
Clients and researchers alike want to have our cake and eat it too (as I heard recently, why else would [...]
Intercept Interviews in Extreme Situations
KNow Research refines our qualitative intercept interview (QII) approach current intercept interview research methodology to meet the ever-changing needs of [...]
Reviving the Intercept Interview
The market research industry is full of validated sample, panels and recruiting resources. However, screeners can be arduous, recruiting lengthy [...]
Case Study: Understanding Behavior Patterns to Reframe Offerings
KNow Research makes it a priority to give back to the community at large on an annual basis. Each year, [...]
KNow’s Customized Recruiting Approach
Recruitment is a simple word but can have daunting connotations. Recruitment for qualitative market research has become increasingly complex over [...]
Three Ways Qualitative Researchers Can Listen Effectively
Conducting quality qualitative research can seem daunting. It’s labor intensive, and requires a tremendous amount of time, attention to detail, [...]
The KNow Difference
Here at KNow we’re shaking it up! In the past few months, we’ve made some amazing strides towards the future. [...]
Five Tips for Running a Successful Online Qualitative Study
I’ve talked to many clients and researchers who’ve had either bad experiences with online qual or they’re nervous about trying [...]
Participant Perspectives on the Future of Retail
Many of our clients have spent the past year in the throws of prototype testing, in-store trials, beta tests and [...]
Tapping into Engaged Resources; Employees, Volunteers & Donors
The following article is based on a recent presentation to the Northwest Educational Summit, an annual event hosted by the [...]
Building & Engaging a Co-Creator Panel
We at KNow Research recently recruited a panel of co-creators to work with an exciting new start-up in the wearable technology space. It [...]
Longitudinal Research: 3 Key Roles Keep it Light
Katrina participated in a BayCHi Birds of a Feather (BOF) event entitled Longitudinal Light; How to do longitudinal research & [...]
Meeting International Clients’ Needs as a Boutique Provider
This article is based on a presentation given at Qual360, Washington DC 2016. Boutique market research agencies and providers are [...]
Qual and Quant are Like Peanut Butter and Bananas, Not Oil and Water
The following article is based on an article written for the Insights Association in 2014. Yesterday, a prospective client asked [...]
