Consider taking one step further along the path. Lend a hand in creating time and space and structure to integrate Synthesis into the all-important next step of Integration.
We encourage our clients to integrate insights accumulated during research Insights Workshop; when teams integrate what they have learned in research fieldwork into action, next steps and innovation since insights work ends rarely with the synthesis phase. If so, teams can report on findings heard during fieldwork and what it means to clients but leave without partnering on the integration step.
Consider conducting Insights Workshops. But don’t worry, this doesn’t have to be a herculean task! This step can take place in as little as a couple hours, or as long as a full day. In this time, walk the team through a creative work session or a design thinking process to start thinking about when, why and how insights can inform the next steps of the process.
Here are some examples to consider:
How else have you integrated insights into next steps? What else do you resolve to do to connect synthesis of insights with integration?
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