Insight, delivered.
KNow Research is a full-service, female-driven, insights agency on the front lines of qualitative market research, delivering fresh insights through custom research design.
Retail
Retail Market Research | Shopper Insights
KNow Knows. We understand customers’ current and future retail needs, preferences and trends.
Lifestyle
Lifestyle Market Research
KNow Understands. We work with our client partners to uncover participants’ relationships with lifestyle and luxury brands.
Financial Services
Financial Services | Fintech Market Research
KNow Explains. We explore white space, growth areas, brands, services and customer journeys in all areas of personal finance.
New Business
New Business Market Research
KNow Informs. We support new brands in understanding their potential target audience from concept to launch.
Industries we KNow
The insight specialists at KNow Research create custom research design based on industry knowledge and expertise to open doors to understanding customers’ relationships with key industries including financial services, retail, lifestyle brands and new businesses.
We deliver meaningful solutions rooted in authentic human truths.
Custom Recruits
Custom Recruits
Keeping it Real. We strive to continually provide fresh, authentic participants and keep them engaged throughout the research process. Read More
Funneled Insights
Funneled Insights
Keeping it Focused. We offer hybrid approaches so that our clients benefit by both a breadth and depth of insights. Read More
Booth® Insights
Booth® Insights
Keeping it Connected. Our qualitative experts conduct mini deep-dive interviews to get authentic feedback from participants in the moment. Our pop-up Booth® Insights method is a quick & engaging way for participants to share their top of mind feedback on industries and brands that impact their lives. Read More
Ongoing Initiatives
Ongoing Initiatives
Keeping it Fresh. We continually refresh our techniques to include opportunities for participants to creatively express themselves and for our team to explore diverse deliverable options. Read More
Recent Blog Posts
Unlocking the Power of Hybrid Qualitative and Quantitative Approaches in Market Research Studies
Qualitative and quantitative research both have the demonstrated power to deepen our understanding of the “Who, What, When, Where, Why, and How.” But that depth and breadth of understanding varies [...]
Integrating AI into Market Research Reporting Process
Our team’s initiative to test AI tools to support the human-centric research we do continues…We asked ourselves, “What AI tools can support deliverable production?” Our recent study on Belonging for San [...]