From traditional research methods to the latest digital solutions, we build bespoke projects based on our clients’ needs to inform key business decisions through ideation, interviewing, moderating, analysis & project management servicesOpening Doors
The insights specialists at KNow Research create custom research design based on industry knowledge and expertise to open doors to understanding customers’ relationships with key industries
KNow Knows. We understand customers’ current and future retail needs, preferences and trends
KNow Understands. We work with our client partners to uncover participants’ relationships with lifestyle and luxury brands
KNow Explains. We explore white space, growth areas, brands, services and customer journeys in all areas of personal finance
KNow Informs. We support new brands in understanding their potential target audience from concept to launch
KNow Research walks the walk, developing innovative techniques to deliver empathy, quality and consistency to both our participants and our clients
Keeping it Real. We strive to continually provide fresh, authentic participants and keep them engaged throughout the research process
Keeping it Focused. We offer hybrid approaches so that our clients benefit by both a breadth and depth of insights
Keeping it Connected. Our qualitative experts conduct mini deep-dive interviews, on location or online, to get authentic feedback from participants in the moment.
Our pop-up Booth® Insights method is a quick & engaging way for intercepted participants to share their top of mind feedback on industries and brands that impact their lives.
Keeping it Fresh. We continually refresh our techniques to include opportunities for participants to creatively express themselves and for our team to explore diverse deliverable options
Our senior-level team of boots-on-the-ground investigators deliver valuable insights to our client partnersRead More
Sonya Shen is now a UX Researcher. The following blog was written during her transition, based on her reflections of…Read more
In 2020, in-person research methodologies were put on hold due to the pandemic. We took the opportunity to iterate a…Read more