KNow Research is a full-service, female-driven, insights agency on the front lines of qualitative market research, delivering fresh insights through custom research design.
Retail Market Research | Shopper Insights
KNow Knows. We understand customers’ current and future retail needs, preferences and trends.
Lifestyle Market Research
KNow Understands. We work with our client partners to uncover participants’ relationships with lifestyle and luxury brands.
Financial Services | Fintech Market Research
KNow Explains. We explore white space, growth areas, brands, services and customer journeys in all areas of personal finance.
New Business Market Research
KNow Informs. We support new brands in understanding their potential target audience from concept to launch.
Industries we KNow
The insight specialists at KNow Research create custom research design based on industry knowledge and expertise to open doors to understanding customers’ relationships with key industries including financial services, retail, lifestyle brands and new businesses.
We deliver meaningful solutions rooted in authentic human truths.
Keeping it Real. We strive to continually provide fresh, authentic participants and keep them engaged throughout the research process. Read More
Keeping it Focused. We offer hybrid approaches so that our clients benefit by both a breadth and depth of insights. Read More
Keeping it Connected. Our qualitative experts conduct mini deep-dive interviews to get authentic feedback from participants in the moment. Our pop-up Booth® Insights method is a quick & engaging way for participants to share their top of mind feedback on industries and brands that impact their lives. Read More
Keeping it Fresh. We continually refresh our techniques to include opportunities for participants to creatively express themselves and for our team to explore diverse deliverable options. Read More
Recent Blog Posts
When a Previous Career in Media Comes in Handy: Reflections on Changing & Adapting
There are those moments in one’s career where you realize you’ve really come full circle, and while your career has changed by leaps and bounds over the years, you realize [...]
Focusing on Innovation and Organic Growth
In 2023, KNow Research celebrates 20 years in business. Since our founding, KNow has remained consistently committed to delivering quality insights and innovative techniques through its work with a diverse [...]