Insight, delivered.
KNow Research is a full-service, female-driven, insights agency on the front lines of qualitative market research, delivering fresh insights through custom research design.
Retail
Retail Market Research | Shopper Insights
KNow Knows. We understand customers’ current and future retail needs, preferences and trends.
Lifestyle
Lifestyle Market Research
KNow Understands. We work with our client partners to uncover participants’ relationships with lifestyle and luxury brands.
Financial Services
Financial Services | Fintech Market Research
KNow Explains. We explore white space, growth areas, brands, services and customer journeys in all areas of personal finance.
New Business
New Business Market Research
KNow Informs. We support new brands in understanding their potential target audience from concept to launch.
Industries we KNow
The insight specialists at KNow Research create custom research design based on industry knowledge and expertise to open doors to understanding customers’ relationships with key industries including financial services, retail, lifestyle brands and new businesses.
We deliver meaningful solutions rooted in authentic human truths.
Custom Recruits
Custom Recruits
Keeping it Real. We strive to continually provide fresh, authentic participants and keep them engaged throughout the research process. Read More
Funneled Insights
Funneled Insights
Keeping it Focused. We offer hybrid approaches so that our clients benefit by both a breadth and depth of insights. Read More
Booth® Insights
Booth® Insights
Keeping it Connected. Our qualitative experts conduct mini deep-dive interviews to get authentic feedback from participants in the moment. Our pop-up Booth® Insights method is a quick & engaging way for participants to share their top of mind feedback on industries and brands that impact their lives. Read More
Ongoing Initiatives
Ongoing Initiatives
Keeping it Fresh. We continually refresh our techniques to include opportunities for participants to creatively express themselves and for our team to explore diverse deliverable options. Read More
Recent Blog Posts
The Value of Qualitative Research In Amplifying a Great Cause
When I first met Lauri Pastrone, Founder and CEO of Peace by Piece International, her passion for her organization stood out immediately. This is someone who could clearly articulate the [...]
Best Practices to Optimize Customer Lists
Recruiting from preexisting customer lists is a great way to include current and lapsed customers audiences in research. These groups can speak to their direct experience with your products services [...]
