Insights open doors to new strategies, new verticals, locations, lines, customers and possibilities

From traditional research methods to the latest digital solutions, we build bespoke projects based on our clients’ needs to inform key business decisions through ideation, interviewing, moderating, analysis & project management services

Opening Doors
Retail
Lifestyle
Financial Services
New Business

Industries we KNow

The qualitative specialists at KNow Research create custom research design based on industry knowledge and expertise to open doors to understanding customers’ relationships with key industries

Retail

KNow Knows. We understand customers’ current and future retail needs, preferences and trends

Lifestyle

KNow Understands. We work with our client partners to uncover participants’ relationships with lifestyle and luxury brands

Financial Services

KNow Explains. We explore white space, growth areas, brands, services and customer journeys in all areas of personal finance

New Business

KNow Informs. We support new brands in understanding their potential target audience from concept to launch

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Custom Recruits
Funneled Insights
Intercept Interviews
Ongoing Initiatives

Proprietary Methods

KNow Research walks the walk, developing innovative techniques to deliver empathy, quality and consistency to both our participants and our clients

Custom Recruits

Keeping it Real. We strive to continually provide fresh, authentic participants and keep them engaged throughout the research process

Funneled Insights

Keeping it Focused. We offer hybrid approaches so that our clients benefit by both a breadth and depth of insights

Intercept Interviews

Keeping it Connected. Our qualitative experts conduct mini deep-dive interviews on location to get authentic feedback from participants in the moment

Our Pop-Up Insights Booths are a quick & engaging way for intercepted participants to share their top of mind feedback on industries and brands that impact their lives

Ongoing Initiatives

Keeping it Fresh. We continually refresh our techniques to include opportunities for participants to creatively express themselves and for our team to explore diverse deliverable options

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Our Team

Our senior-level team of boots-on-the-ground investigators deliver valuable insights to our client partners

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Recent Blog Posts

Passion Points and Soapbox Orations

Date: February 14, 2020 by Katrina Noelle

A soapbox orator is someone who “who makes an impassioned, impromptu speech.” Here at KNow we often get impassioned about…

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Keeping Qual Human at #QRCA2020

Date: January 31, 2020 by Shira Glickman

The theme of this year’s Qualitative Research Association's conference was ‘Keep Qual Human’, which paints an optimistic picture for qualitative…

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