KNow Research is the first partner we think of when we have key business issues to solve. Planning and prep, execution, and insight reporting are all exceptional. Along the way the KNow Research team is highly collaborative, which is much appreciated and maximizes the value coming from the studies we conduct.  A++ for the insights you were able to pull out in such a short period of time!

Principal, Consumer Insights, Financial Services

We feel we achieved a good level of insight to meet the research objectives. Casey was a pleasure to work with, showed a good understanding of our needs and was very responsive.

Faye Soares, Customer Intelligence Manager, Dow Jones

Without the outstanding work done by KNow Research, we couldn’t have invested as confidently as we did in our new product. The insights generated by KNow Research were essential to accurately prioritize the many features we were considering.  The team exceeded our expectations. They were so well organized, diligent and creative in getting us the answers we needed. Above all, we felt that they genuinely cared about our project.

Gary Morris, COO, Coil Technologies

The KNow Pop-Up Booth gave us clarity of the strengths and weaknesses of our business. It really helps getting into the mindset of the customer; it’s like a mirror.

Justin Zarabi, VP of New Business Development, Fambrands

KNow’s podcast deliverable allows us to communicate the key findings of our research clearly and share the voices of actual consumers and advisors that we spoke with, giving our key stakeholders the ability to feel like they were more a part of the fieldwork process. Hearing firsthand accounts from consumers and advisors allows us to better understand wants / needs and ensures that we are truly listening / hearing their point of view, which ultimately enables us to  better serve our customers.

Keri Hughes, Sr. Market Research Analyst, Consumer Insights & Research, Voya Financial

Qualitative work necessarily places even greater emphasis on the quality of participants than quantitative work due to the cost and time dedicated to each respondent. Participant quality is paramount to delivering valuable insights. We place a premium on partner agencies like KNow Research that recognize how vital it is to guarantee that our budgets are well spent on quality respondents.

Customer Intelligence Associate Director, Media Company

The whole team was wonderful to work with. We were impressed with the presentation of their results and findings – from the pulled quotes and learnings to the video – these findings helped validate some product pivots that we were going to make. It was good to see that validation.

Emily Egan, Strategic Projects Manager, The Financial Gym

We can’t emphasize the value the research has been to us already. I was grateful and impressed with the expertise each of you shared with us. Our sincerest gratitude to KNow for shepherding us throughout this process with such grace and professionalism.

Allie Sherratt, Brand Producer, Intercom

With a great live recruit methodology and location, KNow was able to surface crucial customer insights in just two days and adjust to ongoing tweaks in the creative. They also helped us analyze and prioritize feedback quickly. Really, they felt like part of our team during the entire process.

Bridget Fahrland, Head Of Digital Strategy, Astound Commerce

We were so lucky to find KNow Research. We had a few challenges to work through (VERY tight timing, multiple layers of input, and did I mention VERY tight timing?), but Katrina and her team were incredible. They guided our organization through the process and DELIVERED exactly what we needed. It was a pleasure to work with the team.

I KNOW exactly where I’ll be looking for research support in the future.

Katrina Doell, Digital & Content Strategy Team Lead, DKMS

Thanks to each of the Goddesses at KNow Research for being so kind and professional. What you have given us is golden and we will use it immediately along with all your great advice. It has been thrilling to watch you work and to experience the valuable product you produce. We are so thankful for the opportunity to benefit from your work.

Leeza Gibbons, Leeza’s Care Connection

We used our research findings to help influence our product launch and business strategy at Souperb. We now have a more in-depth understanding of our current core customer!

Joanna Terry, Founder, Souperb

KNow Research was instrumental in launching our new line of food products. In food, you have about 30 seconds to capture someone’s attention on the shelf and convince them to try your product. KNow helped us test our ideas with real-world target customers. The result: we adapted a number of the design elements based on the research. The product line was an immediate success, gaining nationwide distribution and a number of key accounts in the first quarter of its release.

Matt Hately, Strategy Facilitator and Management Advisor & President at Cook's Pantry

Katrina walked us through our first formal marketing research project, and I couldn’t have asked for a better guide. Her expertise was invaluable, and she made herself available to answer any questions we had during the process. The end product was a fascinating and detailed report that is helping us shape future marketing decisions. I highly recommend her, as well as the knowledgeable team she leads at KNow Research.

Gina Nowicki, Director of Communications and Marketing at Crossroads Trading Company

The KNow team is an expertly skilled team of moderators and was able to focus in on the information we wanted to uncover from participants. They are fluent in their knowledge of digital products and provided us with valuable insights on their detailed reports.

Sherri Locker, Digital Strategy, John Wiley & Sons

Working with KNow Research was a delight. Our project dealt with very sensitive information and KNow Research’s moderation was simultaneously delicate and deep. The project logistics were handled with ease and everything was clearly laid out from the beginning. KNow Research’s analysis and reporting- both on the spot and post-research- was perfect and they went above and beyond to ensure we had what we needed.

Nathan Vincent, Research Director, LRWTonic

We’ve done focus groups and a very effective on-line survey. All the projects were thoroughly planned and painstakingly executed. Reports and other follow-up were promptly delivered and have become the foundation of ongoing brand development. Katrina and her team are smart, professional and very easy to work with. They embraced our needs and goals as if they were partners, not just vendors.

Steve Rustad, Owner, Rustad Marketing

Katrina and her staff at KNow Research provide superior service and insight generation throughout their engagements and I’ve come to appreciate their attention to detail, their problem solving skills and brainstorming as well as their ability to deeply engage not only with the research team but also our internal clients. Truly, they are not just a preferred provider, but also an extension of our team.

Christopher R. Brown, M.S. CEO at Research Perspectives, LLC

We worked with KNow/Scoot Insights to check in with our customers on a proposed brand direction for a new apparel line – we were impressed with how quickly they were able to execute on short notice, and the research helped shape our direction with real customer insights.

Meg Keller, Senior Manager, Operations at Backcountry.com

The information collected is a really important part about historical knowledge base for our consumer, not just about the product line researched; consumer insights don’t expire. There was a night and day difference between KNow and some of the other bigger firms.

Jon Bumgardner, Product Manager/Research Specialist at Pacific Market International

Katrina’s passion for understanding the customer journey helped us better segment our market & articulate a value proposition that was interesting to our users. I look forward to working with her & her team again, soon!

Aparajita Kapoor, Global Marketing Manager, Honeywell

KNow’s pop-up  was super quick! And super helpful! We received a lot of compliments from others on how quick the turnaround time was!

Jana Prahl, Research Analyst, Savage X Fenty