The qualitative specialists at KNow Research create custom research design based on industry knowledge and expertise to open doors to understanding customers’ relationships with key industries
We dive into customer journeys, shopper retention strategies, loyalty program development & brand extension possibilities with both physical and digital experiences. Read our Participant Perspectives on the Future of Retail
Lifestyle industries of focus include fashion, fitness, beauty, intimate apparel, personal care, technology and luxury products. Regardless of category we explore customer journey, experience & loyalty. Read about Building & Engaging a Co-Creator Panel
We deliver insights on a wide array of financial services, both customer-facing and B2B, including insurance policies, banking relationships, wealth management offerings & loan/ credit products both domestically & abroad. Read about Meeting International Clients’ Needs as a Boutique Provider
We enjoy working with brands in all stages of concept and product development to keep the voice of the customer heard throughout the design process. One way to do so is over time; read about Longitudinal Research: 3 Key Roles Keep it Light
KNow Research was instrumental in launching our new line of food products. In food, you have about 30 seconds to capture someone’s attention on the shelf and convince them to try your product. KNow helped us test our ideas with real-world target customers. The result: we adapted a number of the design elements based on the research. The product line was an immediate success, gaining nationwide distribution and a number of key accounts in the first quarter of its release.
Katrina walked us through our first formal marketing research project, and I couldn’t have asked for a better guide. Her expertise was invaluable, and she made herself available to answer any questions we had during the process. The end product was a fascinating and detailed report that is helping us shape future marketing decisions. I highly recommend her, as well as the knowledgeable team she leads at KNow Research.
The KNow team is an expertly skilled team of moderators and was able to focus in on the information we wanted to uncover from participants. They are fluent in their knowledge of digital products and provided us with valuable insights on their detailed reports.
Working with KNow Research was a delight. Our project dealt with very sensitive information and KNow Research’s moderation was simultaneously delicate and deep. The project logistics were handled with ease and everything was clearly laid out from the beginning. KNow Research’s analysis and reporting- both on the spot and post-research- was perfect and they went above and beyond to ensure we had what we needed.
We’ve done focus groups and a very effective on-line survey. All the projects were thoroughly planned and painstakingly executed. The reports and other follow-up were promptly delivered and have become the foundation of ongoing brand development. Katrina and her team are smart, professional and very easy to work with. They embraced our needs and goals as if they were partners, not just vendors.
Katrina and her staff at KNow Research provide superior service and insight generation throughout their engagements and I’ve come to appreciate their attention to detail, their problem solving skills and brainstorming as well as their ability to deeply engage not only with the research team but also our internal clients. Truly, they are not just a preferred provider, but also an extension of our team.
We worked with KNow/Scoot Insights to check in with our customers on a proposed brand direction for a new apparel line – we were impressed with how quickly they were able to execute on short notice, and the research helped shape our direction with real customer insights.
The information collected is a really important part about historical knowledge base for our consumer, not just about the product line researched: consumer insights don’t expire. There was a night and day difference between KNow and some of the other bigger firms.
Katrina’s passion for understanding the customer journey helped us better segment our market & articulate a value proposition that was interesting to our users. I look forward to working with her & her team again, soon!