We guide our clients through a series of methodology and platform choices to design the optimal project to answer the key research objectives. We relish the opportunity to find hard to reach audiences and work within tight timelines, while making every effort to fulfill the insights needs of our clients from a diverse menu of options
Custom Recruits
Custom Recruits
We recruit participants through networking and in-situ intercepts with the help of trusted partners and video articulation confirmation. We also offer white glove client list recruits in partnership with SK Consulting
Funneled Insights
Funneled Insights
We often recommend combining methods into a hybrid approach or start with larger sample sizes to learn broadly and then hone in on feedback from a targeted audience of interest to learn more deeply
Intercept Interviews
QII's
Qualitative Intercept Interviews are a quick and engaging way for fresh, authentic participants to share top of mind feedback on industries and brands that impact their lives. We engage intercept participants in qualitative conversations in retail locations or Pop-Up Insights Booths, as a stand-alone methodology or for recruiting
Ongoing Initiatives
Ongoing Initiatives
Ask us about opportunities get involved as a partner with us on our upcoming initiatives including Creation Challenges, Pop-Up Insights Booths and our annual Giving Back program
Methods
Interviews, Shop Alongs & Group Discussions
Expert moderators conduct in-home, at work and in-situ one-on-one interviews and small group discussions across a broad range of topics conducted in person, by phone, or on webcam
Mobile Journals & Diary Studies
Digital qualitative methodologies provide remote access to consumers’ feedback & experiences over time. Clients appreciate getting to know respondents before they meet them in person, or as stand alone snap shots of their consumers
Discussion Boards, Forums & Co-Creator Panels
Carefully selected participants work with brands during the creation of products, marketing, communication, messaging, packing and/or design work; a customizable & cost-effective way to keep a finger on the pulse of consumer needs and priorities
Insights Workshops
Facilitators work with client teams to incorporate insights into internal processes and decision-making including actionable next steps for the brand. Workshops can support the insights before and/or after the fieldwork
Quantitative Validation
Analysts identify key qualitative findings from initial explorations that would benefit from quantitative validation. We work with our clients and preferred partners to deliver supporting quantitative data to validate the qualitative insights
Scoot Sessions
Through our partnership with Scoot Insights, we provide a trademarked accelerated, agile approach. Scoot Sessions are a collaborative way bring together customer understanding and stakeholder knowledge, facilitated by dual moderators/strategists