Our Methods Deliver Insights

KNow’s approach is collaborative and agile, grounded in empathy and a deep understanding of the verticals we serve. We combine traditional methods, proprietary services, and platforms to meet brands where they are and deliver what they need to move forward with confidence.

Our Research Methods

Core Methods

Uncover human insights through immersive, flexible approaches to meet your audience where they are - at home, online, in the moment, or in the room.

  • Interviews
  • Group Discussions
  • Discussion Boards
  • Diary Studies
  • Mixed Method / Hybrid Approaches
  • Research Facility (San Francisco, CA)

Proprietary Tools

Our proprietary research tools are purpose-built to deliver agile and immersive research experiences and meet the pace and pulse of your business.

  • Booth® Insights

  • Scoot® Sprints

  • VBR® (Virtual Backroom)

  • Customer Voice Keynote

  • Indikaters™

Complementary Services

Expand and amplify your research to scale insights and empower strategic alignment. Turn insights into impactful action.

  • Quantitative Validation
  • Co-Creation Sessions
  • Directions Workshops

Participant Integrity

& Data Quality

Valuable insights start with trustworthy data. As thought leaders in the insights industry fraud prevention conversation, we are committed to quality, continually evolving to stay a head of integrity challenges and deliver quality data.

Read more about our Participant Integrity Initiative here.

Let’s explore the optimal solutions for your next research initiative.