We guide our clients through a series of methodology and platform choices to design the optimal project to answer their key research objectives. We relish the opportunity to find hard-to-reach audiences and work within tight timelines while fulfilling the insights needs of our clients from a diverse menu of research options.
Interviews, Shop Alongs & Group Discussions
Expert moderators conduct in-home, at work and in-situ one-on-one interviews and small group discussions across a broad range of topics conducted in person, by phone, or on webcam
Mobile Journals & Diary Studies
Digital qualitative methodologies provide remote access to consumers’ feedback & experiences over time. Clients appreciate getting to know respondents before they meet them in person, or as stand alone snap shots of their consumers
Discussion Boards, Forums & Co-Creator Panels
Carefully selected participants work with brands during the creation of products, marketing, communication, messaging, packing and/or design work; a customizable & cost-effective way to keep a finger on the pulse of consumer needs and priorities
Booth® Insights
Try our unique market research service offering! Our pop-up Booth® Insights method is a quick & engaging way for intercepted participants to share top of mind feedback on industries and brands that impact their lives, digitally or in-person. We conduct quality, qualitative conversations for stand-alone projects, recruiting or a launchpad to deeper dive into qual
Quantitative Validation
Analysts identify key qualitative findings from initial explorations that would benefit from quantitative validation. We work with our clients and preferred partners to deliver supporting quantitative data to validate the qualitative insights
Scoot® Sprints
Through our partnership with Scoot Insights, we provide a trademarked, efficient and effective approach to decision-making. Scoot® Sprints are a collaborative way to bring together customer understanding and stakeholder knowledge, facilitated by dual moderators/strategists
Our Deliverables
Our goal is to deliver insights that will live long lives within our clients’ organizations. To do so, we have created a set of unique deliverables to spotlight participant feedback, foster team engagement and help brands integrate insights into their ongoing initiatives.
Podcast Reports
Podcast Reports
Hear key themes, new ideas & opinions from participants, in their own words. Share episodes easily with your team as an audio ‘pre-read’ or status update throughout the project
Listen to a Sample Podcast
Video Playlists
Video Playlists
The KNow team curates video playlists to ensure client teams have access to video clips throughout the research process, culminating in a compelling sizzle reel
Watch a Sample Video Sizzle Reel
Insights Workshops
Insights Workshops
Facilitators work with client teams to incorporate insights into internal processes and decision-making including actionable next steps for the brand. Workshops can support the insights before and/or after the fieldwork
Read about our Passion for Integrated Learning
Insights Presentations
Insights Presentations
Our expert analysts craft Insights Summaries and Full Reports to fit any team’s needs, from visual one-pagers to thorough, full reports, and on up to multi-team presentations
See a Presentation Example prepared for our 2019 Pro Bono recipient
