KNow Research

Our senior-level team of boots-on-the-ground investigators deliver valuable insights to our client partners

Katrina Noelle

President

Katrina Noelle

Katrina has worked tirelessly over her 16+ years in research to build a female-focused, full-service qualitative consultancy which specializes in creating client customized design by combining methodologies from traditional in-person research with online and mobile approaches. She is proud to have made KNow Research one of the newest, certified members of the Women’s Business Enterprise National Council (WBENC). Gaining an overall picture of a consumer’s world is a key factor to Katrina’s and her company’s success. Over the years, she has developed an impressive range of verticals and focused KNow’s studies on how products, services and industries interact with respondent’s lives. Katrina is also Co-Founder of Scoot Insights and an active member of Women in Research, Qualitative Research Consultant Association, the Insights Association and ESOMAR.
Tara Thompson

Operations

Tara Thompson

As the Operations Manager for KNow Research, Tara helps our team run efficiently so we can meet our clients’ needs. Tara hails from Glendale, California, and holds a B.A. in Humanities from California State University, Northridge. In her extensive experience in entertainment/media qualitative market research, Tara has scheduled and recruited participants, streamlined information databases and data collection, and met target quotas. She has also produced numerous large-scale weddings and events with her company, Event Science Weddings, and has experience in creating marketing campaigns for small businesses, including social media influencing and curation. In her free time, she loves traveling with her husband and playing with her two boys.
Sonya Shen

Research Manager

Sonya Shen

Sonya is a researcher whose mission is to shine a light on people’s experiences and help create solutions to meet their needs. With a Master of Marketing Research from The University of Georgia, she has both qualitative and quantitative research skills, and experience working in a variety of industries, from search engine marketing to the client side of research for a multi-national Fortune 500 company. To bring balance to her life, she teaches yoga and loves to travel. Most recently, her focus has been on seeking out new, local experiences around the U.S. Sonya finds equal joy in leading her yoga students through her practice as she does in moderating a research project.
Leann Donovan

Research Strategist

Leann Donovan

Her first passion was acting, but as with most actors, Leann looked for a career that would allow her to pursue her appetite for the Arts. She landed in market research and hasn’t looked back. Her 15 + years of market research experience in both project and recruiting management, coupled with her understanding of human insight, moderation became the next natural progression. She is certified by the Burke Institute and specializes in healthcare (including sensitive subjects such as end-of-life issues, hospice, geriatric care & placement) and entertainment, with an emphasis on moderating children’s groups and conducting interviews with kids of all ages ranging from 5 to 75. Leann is a proud member of SAG-AFTRA & Actors Equity Association.
Shira Glickman

Research Strategist

Shira Glickman

Well versed in both quantitative and qualitative processes, Shira is able to jump into any part of the research process where an extra hand is needed, or she can manage a study from start to finish. Her years of experience in NYC advertising agencies and media companies have made her a well-rounded cultural strategist, consultant and analyst. Shira loves to travel and splits her time between NYC and Florida, where she graduated a proud University of Florida Gator.
Simona Kats

Field Management

Simona Kats

As principal at SK Consulting, Simona Kats is a dynamic marketing professional with 15+ years of experience leveraging consumer research and human experience insights to grow and develop brands. SK Consulting applies a unique combination of creativity, strategy and organizational skills to KNow Research’s fieldwork. Simona has extensive expertise in niche verticals as varied as: Retail, Travel/Destination, Luxury, Financial, Automotive and many more and can multi-task all aspects of a project from beginning to end without breaking a sweat, and in true Gemini fashion, Simona is also the Chief Marketing Officer for S.U.I.T.E. Media Productions & Management.
Jackie Uwins

Qualitative Expert

Jackie Uwins

With a qualitative research career spanning over 16 years and thousands of focus groups, ethnographies and other in-person and online research methods under her belt, Jackie still finds people fascinating and every encounter a fresh opportunity for insight. She has an innate ability to connect with people and immerse herself in their world, which allows her to easily uncover emotions and motivations that lie beneath the surface, bringing beliefs about brands and customer experience to light. Through her 14-year tenure at Lieberman Research Worldwide, Jackie has developed, championed and evangelized certain qualitative methodologies unique to LRW, has been published in the QRCA’s Views magazine and serve as a guest lecturer on qualitative research at the University of Southern California.
Molly Stafford-Mastey

Analytic Expert

Molly Stafford-Mastey

As a results-oriented, socially conscious, marketing strategist with 16+ years of experience leveraging consumer research and human experience insights to grow and develop brands, Molly specializes in delivering engaging, insightful, clear learning and guides our analysis and reporting deliverable development. To balance out her analytic side, Molly became a certified Vinyasa Yoga and Chair Yoga Instructor, which inspires her curiosity to seek endless possibilities in work and in life and keeps the team at KNow flexible!
Brittney Zuzindlak

Strategic Expert

Brittney Zuzindlak

Specializing in capturing real-time, in-the-moment insights, Brittney helps our clients better understand their customer’s needs and lifestyles to provide solutions and strategies that can better meet their needs both today and in the future. A brand strategist and expert in online qualitative immersion, she founded her company Feed Your Brand with a mission to identify business solutions for brands that strive to have a positive impact on the health of consumers, employees & the environment.
Vivianne Hiriart

Hispanic Market Partner

Vivianne Hiriart

Vivianne is a psychologist and trilingual moderator with 13 years of experience working with international teams, designing, moderating and analyzing qualitative projects. Research specialties include Advertisement Evaluation, Concept Development and Optimization, Products and Services Evaluation, Packaging and Reputation studies for clients in Hispanic Retail, Education, Consumer Packaged Goods, Fragrances, Personal Care, Beer and Spirits, Technology and Healthcare industries. Vivianne Hiriart Riedemann Qualitative Research partners with KNow to interview people from diverse backgrounds, in Spanish and English, in the US and in Latin America.

KNow collaborates with quantitative partners to design and execute research to validate and confirm insights, unlock information about target audiences, and inform brand strategies, product design, and overall business strategy

Southpaw Insights is a small but mighty, woman-led team skilled in quantitative research methods that range from traditional to cutting edge. Southpaw combines creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques. Head Southpaw and founder, Jessica Broome, PhD, leads a team in executing research and providing actionable insights for our clients. Southpaw partners with KNow Research on general consumer and B2B studies.
Longitudes Group is an industry-leading sports marketing research and consulting company. As a pioneer in geographic-based demographic research in golf, fitness, outdoor sports and travel, Longitudes Group offers data-driven consumer insights, distribution planning and sales force productivity research, consumer demand modeling, consumer segmentation research and collaborating with KNow on health, wellness, fitness and sports initiatives.
Logica Research excels in creating customized marketing research solutions for complex business questions. Logica provides financial services companies, fintech companies, and growing organizations the insights they need for product development, service enhancements, and communications that will improve people’s financial lives, deepen brand engagement, and drive business growth. KNow partners with Logica on financial services projects and the Future of Money study; understanding Americans’ mindset around money.

Get to Know Us

Katrina Noelle

President

Tara Thompson

Operations

Sonya Shen

Research Manager

Leann Donovan

Research Strategist

Shira Glickman

Research Strategist

Simona Kats

Field Management

Jackie Uwins

Qualitative Expert

Molly Stafford-Mastey

Analytic Expert

Brittney Zuzindlak

Strategic Expert

Vivianne Hiriart

Hispanic Market Partner

KNow Research
75 Broadway #202
San Francisco, CA 94111

+1.415.915.9270

admin@knowresearch.com

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