Katrina Noelle

Katrina has worked tirelessly in her years of research to build a female-focused, full-service qualitative consultancy that specializes in creating client customized design by combining methodologies from traditional in-person research with online and mobile approaches. Gaining an overall picture of a consumers’ world is a key factor in Katrina’s and her company’s success.  Over the years, she has developed an impressive range of verticals and focused KNow’s studies on how products, services, and industries interact with participants’ lives.

Katrina is also Co-Host of The Research Inclusion Project podcast (T.R.I.P.) and Co-Founder of Scoot Insights and is an active member of Women’s Business Enterprise National Council (WBENC), Women in Research, the Qualitative Research Consultant Association (QRCA), ESOMAR, and the Insights Association where she serves as a Laureate, West Coast Chapter Board Member and Data Integrity Initiative Council Member.

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Tara Thompson

As the Director of KNow Research, Tara helps our team run efficiently so we can meet our clients’ needs. Tara hails from Glendale, California, and holds a B.A. in Humanities from California State University, Northridge. In her extensive experience in entertainment/media qualitative market research, Tara has scheduled and recruited participants, streamlined information databases and data collection, and met target quotas. She has also produced numerous large-scale weddings and events with her company, Event Science Weddings, and has experience in creating marketing campaigns for small businesses, including social media influencing and curation.

In her free time, she loves traveling with her husband, and playing with her three kids at home in Austin, Texas.

Emily Breay

Emily, a University of California, Berkeley grad, has become a dedicated researcher, writer, and communicator, having grown as our Coordinator since joining the team in 2020. In her time in the insights industry, she’s discovered a passion for logistics and project management and loves supporting our clients and strategists, and working with our participants.

Outside of work, Emily enjoys living and staying active in San Francisco – running by the Golden Gate Bridge, trying new trivia spots, and playing in sports leagues with her friends.

Molly Stafford-Mastey

As a results-oriented, socially-conscious marketing strategist with 17+ years of experience leveraging consumer research and human experience insights to grow and develop brands, Molly specializes in delivering engaging, insightful, clear learning and guides our analysis and reporting deliverable development.

To balance out her analytic side, Molly became a certified Vinyasa Yoga and Chair Yoga Instructor, which inspires her curiosity to seek endless possibilities in work and in life and keeps the team at KNow flexible!

Shira Glickman

Shira has cultivated a well-rounded background in market research after many years in the NYC advertising world where she took interest in the multiple types of methodologies to answer business questions, including both quantitative and qualitative. It’s since been her mission and joy to find the best solution to business problems.

As an Enneagram 7, variety is the spice of life for Shira, which her insights career complements nicely, along with her adventures globetrotting for work and leisure which have satiated her curiosity to learn about different types of people, perspectives and flavors. Shira finally settled down in Chicago with a family of her own in 2020 and has been enjoying exploring her newfound roles in life and the personal growth they bring.

Julia Isaacs

A graduate of the University of Wisconsin-Madison, Julia holds bachelor’s degrees in both Anthropology and Marketing. She uses these two academic disciplines to explore how human culture and behavior affect economic decision-making. An experienced golf caddie, Julia also works with the Western Golf Association and is a proud recipient of the life-changing Chick Evans Scholarship.

In her free time, Julia can be found planning her next travel adventure or enjoying a good book. She loves to explore her current home of Madison, frequenting new restaurants and music venues.

Sadie Mills

In addition to assisting the KNow Research team, Sadie is Marketing and Entrepreneurship & Innovation dual major at at the University of San Francisco. Drawing from two different areas of business, she values the importance of evolution in an ever-changing world, and storytelling to not only understand, but serve clients.

Beyond her studies, Sadie is passionate about community organizing, and works part-time as a studio assistant with local Bay Area artists.

Casey Bernard

Casey earned a master’s degree in marketing research in 2003 from The University of Texas at Arlington and was immediately drawn to digital qualitative work from the earliest days of online bulletin boards. Since then, she’s excelled at both qualitative and quantitative methodologies, social media research, and digital approaches in industries ranging from consumer packaged goods to pharmaceuticals.

Casey is also a pioneer of MRX podcasting, now serving her knitting passion as a podcast producer and co-host of VeryPink Knits, a top YouTube knitting channel.

Lauren Ward

Lauren has worked for over 25 years in business development, marketing strategy and communications development. She graduated from Duke University cum laude with a B.S. in Biology and Classics, and received her MBA as a Longhorn Scholar at the McCombs School of Business at UT Austin. She’s held roles across multiple industries, nonprofits, and top public institutions conducting customer segmentation, best practices and competitive assessments, as well as marketing research and growth strategies. The diversity and breadth of her work experience help bring a unique, holistic perspective to each new problem.

Lauren lives in Austin, Texas with her family and two hilarious doodle dogs where she manages a community garden with her husband, and is responsible for grounds and beautification work at the local high school.

Brittney Zuzindlak

Brittney’s experience includes over 15 years leading international and domestic projects across various industries ranging from fitness trackers to personal care products to media and devices. She has experience working across a wide array of consumer segments and specializes in Millennials and Gen Z.

Her area of expertise is in designing and running digital qualitative studies to uncover consumer lifestyles, behaviors, and motivations. When she’s not expertly leading digital qualitative immersion projects, she can be found cultivating tomatoes in her garden at home and discovering new travel destinations around the world.

Lisa Steadman

Lisa’s passion is understanding people through asking the right questions, listening carefully, and building a rapport that allows for greater understanding and empathy. Her expert facilitation, energy, collaborative working style, and flexibility ensure the strategic insight is delivered and is taken on board across the business. Her down-to-earth style, willingness to listen, and determination to deliver the best possible research, whilst having some fun along the way, make her a great addition to the KNow team.

When not expertly moderating, Lisa is Chair of Local Families with Bleeding Disorders, organizing informal social events and webinars that bring families from across London and the South of England together in an informal way, to connect and support one another.

Vivianne Hiriart

Vivianne is a psychologist and a trilingual moderator with 17 years of experience working with international teams, designing, moderating, and analyzing qualitative projects.

Research specialties include Advertising Evaluation, Concept Development and Optimization, Products and Services Evaluation, Packaging and Reputation studies for clients in Education, Hispanic Retail, Consumer Packaged Goods, Fragrances, Personal Care, Beer and Spirits, Technology and Healthcare industries.

Vivianne partners with KNow to interview people from diverse backgrounds, in Spanish and English, in the US and Latin America.