Katrina Noelle

Katrina has worked tirelessly in her years research to build a female-focused, full-service qualitative consultancy which specializes in creating client customized design by combining methodologies from traditional in-person research with online and mobile approaches. Gaining an overall picture of a consumers’ worlds is a key factor to Katrina’s and her company’s success.  Over the years, she has developed an impressive range of verticals and focused KNow’s studies on how products, services and industries interact with participants’ lives. Katrina is also Co-Host of The Research Inclusion Project podcast (T.R.I.P.) and Co-Founder of Scoot Insights and an active member of Women in Research, the Qualitative Research Consultant Association (QRCA), the Insights Association, ESOMAR and the Women’s Business Enterprise National Council (WBENC).

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Tara Thompson

As the Director of KNow Research, Tara helps our team run efficiently so we can meet our clients’ needs. Tara hails from Glendale, California, and holds a B.A. in Humanities from California State University, Northridge. In her extensive experience in entertainment/media qualitative market research, Tara has scheduled and recruited participants, streamlined information databases and data collection, and met target quotas. She has also produced numerous large-scale weddings and events with her company, Event Science Weddings, and has experience in creating marketing campaigns for small businesses, including social media influencing and curation. In her free time, she loves traveling with her husband and playing with her two boys in their new home in Austin, TX.

Casey Bernard

Emily is a dedicated researcher, writer, and communicator who has grown as our Coordinator since joining the team. In her time in the insights industry, she’s discovered a passion for logistics and project management and loves supporting our clients and strategists, and working with our participants. Outside of work, Emily enjoys living and staying active in San Francisco – running by the Golden Gate Bridge, trying new trivia spots, and playing in sports leagues with her friends.

Casey Bernard

Casey earned a master’s degree in marketing research in 2003 from The University of Texas at Arlington and was immediately drawn to digital qualitative work from the earliest days of online bulletin boards. Since then, she’s excelled at both qualitative and quantitative methodologies, social media research and digital approaches in industries ranging from consumer packaged goods to pharmaceuticals. Casey is also a pioneer of MRX podcasting, now serving her knitting passion as podcast producer and co-host of VeryPink Knits, a top YouTube knitting channel

Molly Stafford-Mastey

As a results-oriented, socially conscious, marketing strategist with 17+ years of experience leveraging consumer research and human experience insights to grow and develop brands, Molly specializes in delivering engaging, insightful, clear learning and guides our analysis and reporting deliverable development. To balance out her analytic side, Molly became a certified Vinyasa Yoga and Chair Yoga Instructor, which inspires her curiosity to seek endless possibilities in work and in life and keeps the team at KNow flexible!

Shira Glickman

Well versed in both quantitative and qualitative processes, Shira is able to jump into any part of the research process where an extra hand is needed, or she can manage a study from start to finish. Her years of experience in NYC advertising agencies and media companies have made her a well-rounded cultural strategist, consultant and analyst. Shira loves to travel and splits her time between Chicago and Florida, where she graduated a proud University of Florida Gator.

Brittney Zuzindlak

Brittney’s experience includes over 14 years leading international and domestic projects across various industries ranging from fitness trackers to personal care products to media and devices. She has experience working across a wide array of consumer segments and specializes in Millennials and Gen Z. Her area of expertise is in designing and running digital qualitative studies to uncover consumer lifestyles, behaviors, and motivations. When she’s not expertly leading digital qualitative immersion projects, she can be found cultivating tomatoes in her garden at home and discovering new travel destinations around the world.

Lisa Steadman

Lisa’s passion is understanding people through asking the right questions, listening carefully, and building a rapport that allows for greater understanding and empathy. Her expert facilitation, energy, collaborative working style, and flexibility ensure the strategic insight is delivered and is taken on board across the business. Her down-to-earth style, willingness to listen, and determination to deliver the best possible research, whilst having some fun along the way, make her a great addition to the KNow team. When not expertly moderating, Lisa is Chair of Local Families with Bleeding Disorders, organizing informal social events and webinars that bring families from across London and the South of England together in an informal way, to connect and support one another.

Jackie Uwins

With a qualitative research career spanning over 16 years and thousands of focus groups, ethnographies and other in-person and online research methods under her belt, Jackie still finds people fascinating and every encounter a fresh opportunity for insight. She has an innate ability to connect with people and immerse herself in their world, which allows her to easily uncover emotions and motivations that lie beneath the surface, bringing beliefs about brands and customer experience to light. Through her 14-year tenure at Lieberman Research Worldwide, Jackie has developed, championed and evangelized certain qualitative methodologies unique to LRW, has been published in the QRCA’s Views magazine and serve as a guest lecturer on qualitative research at the University of Southern California.

Vivianne Hiriart

Vivianne is a psychologist and trilingual moderator with 14 years of experience working with international teams, designing, moderating and analyzing qualitative projects. Research specialties include Advertisement Evaluation, Concept Development and Optimization, Products and Services Evaluation, Packaging and Reputation studies for clients in Hispanic Retail, Education, Consumer Packaged Goods, Fragrances, Personal Care, Beer and Spirits, Technology and Healthcare industries. Vivianne Hiriart Riedemann Qualitative Research partners with KNow to interview people from diverse backgrounds, in Spanish and English, in the US and in Latin America.