Our Blog

The KNow team enjoys the personal connection and depth of feedback that comes from traditional in person research methodologies and the breadth of connections online research methods afford to understand brands, products and services’ role in their target audiences’ lives. Our blog aims to share our thoughts more broadly on how to relate to participants, speak to their needs, relate to their priorities and become a relevant and essential part of their day to day lives

KNowing Your Audience: Gen Z Brand Expectations

Date: October 20, 2019 by Sonya Shen

THE GEN Z NUMBERS Gen Z is on track to become the largest generation of consumers by the year 2020,…

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Tune into Insights Part 2: Podcast Favorites for Inspiration & Elevation

Date: September 24, 2019 by Molly Stafford-Mastey

Not only does the podcast savvy KNow Research team love to design and deliver meaningful podcasts in service to our…

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Tune into Insights: Harnessing the Power of the Podcast

Date: September 5, 2019 by Molly Stafford-Mastey

Listen up! Podcasts continue to enjoy a swift rise in popularity and if you haven’t tuned into a podcast yet…

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KNow Pop Up Insights Booth: “What brand/s are you loyal to and why?”

Date: August 25, 2019 by Katrina Noelle

KNow Research's Pop Up Insights Booth at Loyalty306's Spring Expo asked the members of the Customer Loyalty Community: What makes you…

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The Importance of Seamlessly Connected Retail Customer Experiences

Date: August 9, 2019 by Sonya Shen

We at KNow Research are constantly curious about the changing needs and preferences of retail customers.  To keep our finger on…

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Flowing Through Insights with Yoga as Your Guide

Date: July 18, 2019 by Katrina Noelle

Molly, Shira and Sonya are all not only strategists, moderators and analysts here at KNow but are also all certified…

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Go Beyond Synthesis; Integrate Learnings via Insights Workshops

Date: June 20, 2019 by Katrina Noelle

Consider taking one step further along the path. Lend a hand in creating time and space and structure to integrate Synthesis…

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KNow Your Customer Better (With a Little Help From Qual)

Date: May 17, 2019 by Katrina Noelle

Recently, our friends at Loyalty360 asked us to help unpack the benefits of qualitative techniques in understanding customer loyalty and…

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Piloting and Testing Your Way to Improved Approaches and Deliverables

Date: April 29, 2019 by Katrina Noelle

At KNow, we make it a practice to develop, pilot and test new techniques and approaches based on traditional techniques.…

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What’s in a Name?

Date: January 24, 2019 by Katrina Noelle

The insights/market research industry has endured a lot of bad press from innovators and thinkers, most memorably Steve Jobs: “It’s…

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Let Insights Simmer

Date: December 1, 2018 by Molly Stafford-Mastey

In a 24-7, “always on”, fast-paced, competitive business world, pressure is strong to deliver meaningful insights and solutions at lightning…

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The Importance of the Funnel

Date: October 25, 2018 by Katrina Noelle

Clients and researchers alike want to have our cake and eat it too (as I heard recently, why else would…

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Intercept Interviews in Extreme Situations

Date: September 20, 2018 by Katy Carew

KNow Research refines our qualitative intercept interview (QII) approach current intercept interview research methodology to meet the ever-changing needs of…

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Reviving the Intercept Interview

Date: September 7, 2018 by Katrina Noelle

The market research industry is full of validated sample, panels and recruiting resources. However, screeners can be arduous, recruiting lengthy…

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Our 2018 Program Recipient

Date: August 30, 2018 by Leann Donovan

KNow Research makes it a priority to give back to the community at large on an annual basis. Each year,…

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KNow’s Customized Recruiting Approach

Date: August 15, 2018 by Simona Kats

Recruitment is a simple word but can have daunting connotations. Recruitment for qualitative market research has become increasingly complex over…

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Three Ways Qualitative Researchers Can Listen Effectively

Date: July 15, 2018 by Jackie Uwins

Conducting quality qualitative research can seem daunting. It’s labor intensive, and requires a tremendous amount of time, attention to detail,…

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The KNow Difference

Date: June 30, 2018 by Leann Donovan

Here at KNow we’re shaking it up!  In the past few months, we’ve made some amazing strides towards the future. …

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Five Tips for Running a Successful Online Qualitative Study

Date: May 20, 2018 by Brittney Zuzindlak

I’ve talked to many clients and researchers who’ve had either bad experiences with online qual or they’re nervous about trying…

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Participant Perspectives on the Future of Retail

Date: February 5, 2018 by Katrina Noelle

Many of our clients have spent the past year in the throws of prototype testing, in-store trials, beta tests and…

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Tapping into Engaged Resources; Employees, Volunteers & Donors

Date: June 12, 2017 by Katrina Noelle

The following article is based on a recent presentation to the Northwest Educational Summit, an annual event hosted by the…

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Building & Engaging a Co-Creator Panel

Date: March 28, 2017 by Katrina Noelle

We at KNow Research recently recruited a panel of co-creators to work with an exciting new start-up in the wearable technology space. It…

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Longitudinal Research: 3 Key Roles Keep it Light

Date: November 25, 2016 by Katrina Noelle

Katrina participated in a BayCHi Birds of a Feather (BOF) event entitled Longitudinal Light; How to do longitudinal research &…

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Meeting International Clients’ Needs as a Boutique Provider

Date: April 7, 2016 by Katrina Noelle

This article is based on a presentation given at Qual360, Washington DC 2016. Boutique market research agencies and providers are…

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Qual and Quant are Like Peanut Butter and Bananas, Not Oil and Water

Date: February 10, 2016 by Guest Author, Jessica Broome

The following article is based on an article written for the Insights Association in 2014. Yesterday, a prospective client asked…

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