Our Blog

The KNow team enjoys the personal connection and depth of feedback that comes from traditional in person research methodologies and the breadth of connections online research methods afford to understand brands, products and services’ role in their target audiences’ lives. Our blog aims to share our thoughts more broadly on how to relate to participants, speak to their needs, relate to their priorities and become a relevant and essential part of their day to day lives

A new researcher documents her first experience with in-person qualitative research having joined the field during the pandemic

Date: June 10, 2021 by Emily Breay

Eight months after starting my career in qualitative market research, I got to experience in-person fieldwork for the first time.…

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What’s next for insights?

Date: May 7, 2021 by Katrina Noelle

At KNow Research we spent much of 2020 iterating, pivoting, and staying as agile as possible to meet the ever-shifting…

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A new researcher’s take on joining the industry during a time of immense change

Date: March 28, 2021 by Emily Breay

When I told my family that I found a job as a Research Assistant in qualitative market research, my 82-year-old…

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4 Reasons To Use Booth® Insights For Your Next Research Project

Date: February 3, 2021 by Sonya Shen

The KNow Research digital pop-up is a research solution that allows you to replicate intercept interviews online. We work with…

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Deliverable Options for Every Palate

Date: January 29, 2021 by Katrina Noelle

Our goal at KNow is to deliver insights that will live long lives within our clients’ organizations. To do so,…

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Why qualitative components are essential for well-rounded insights

Date: January 6, 2021 by Casey Bernard

Our very first blog post (from our friend and colleague Jessica Broome from Southpaw Insights) was about the complementary combination…

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Takeaways from the Future of Money study, 2020

Date: December 23, 2020 by Katrina Noelle

In 2020 we joined forces with the quantitative financial insights experts at Logica Research to contribute qualitative insights to their…

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Mining Social Media for Qualitative Insights

Date: November 24, 2020 by Shira Glickman

If I were to boil down what the mission is as an insights professional, it is to uncover the truth(s)…

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Dispelling 4 Qualitative Myths

Date: November 16, 2020 by Katrina Noelle

During qualitative market research training, there are some ‘golden rules’ that every researcher learns.  But sometimes you need dispel the…

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Incorporating Qualitative Insights in Social Marketing Initiatives

Date: October 4, 2020 by Vivianne Hiriart

Adding a qualitative component to social marketing initiatives is essential to get a broader understanding of a behavior and the…

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Pop-Up with KNow with Booth® Insights

Date: August 23, 2020 by Jackie Uwins

We at KNow Research are passionate about connecting with people to uncover meaningful insights for our clients and we’re also…

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Case Study: Understanding Cannabis Gifting Opportunities

Date: August 9, 2020 by Leann Donovan

With the cannabis market attracting new customers every day, social norms, and customs around cannabis usage, sharing, and gifting are…

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How To Be Creative: 5 Tips from KNow Research

Date: July 14, 2020 by Sonya Shen

What’s next for researchers in 2020 and beyond? If only we could snap our fingers and just magically know! We…

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Accelerated Change in Financial Lives Necessitate Qualitative Conversations

Date: May 27, 2020 by Katrina Noelle

This Spring, the team at KNow were lucky enough to partner with Logica Research on the latest wave of the…

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Case Study Update: Outcome of Defining Unique Benefits

Date: May 14, 2020 by Leann Donovan

There is nothing quite as satisfying as knowing that your hard work has been embraced and incorporated, but more importantly,…

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What You Should Know Before Moving an In-Person Research Project Online

Date: April 29, 2020 by Jackie Uwins

In recent weeks, the research industry has faced some difficult challenges. Many of our friends and clients are finding themselves…

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Don’t Believe Everything You Think: Overcoming Cognitive Bias in Research

Date: April 8, 2020 by Molly Stafford-Mastey

Even the best insights pros are subject to the pitfalls of cognitive bias. We’re human after all, and to err…

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4 Remote Work Strategies to improve your work and your research

Date: March 18, 2020 by Sonya Shen

Over the years, our team of remote researchers have developed a collection of personal and collective strategies to keep productive…

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Passion Points and Soapbox Orations

Date: February 14, 2020 by Katrina Noelle

A soapbox orator is someone who “who makes an impassioned, impromptu speech.” Here at KNow we often get impassioned about…

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Keeping Qual Human at #QRCA2020

Date: January 31, 2020 by Shira Glickman

The theme of this year’s Qualitative Research Association's conference was ‘Keep Qual Human’, which paints an optimistic picture for qualitative…

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Intention Setting for the New Year: Get Active about Listening

Date: January 13, 2020 by Molly Stafford-Mastey

Here at KNow, one of our intentions for 2020 is to nurture a spirit of curiosity for our clients. And…

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Inclusive Insights through Inclusive Recruiting

Date: December 20, 2019 by Katrina Noelle

Many of our industry’s go-to recruiting practices and methods may be leaving key participant voices out of the mix. In order…

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Case Study: 3-stage Approach to Defining Unique Benefits

Date: November 18, 2019 by Sonya Shen

KNow Research’s annual pro bono project focused on the needs of caregivers.  We worked with Leeza’s Care Connection, a non-profit…

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KNowing Your Audience: Gen Z Brand Expectations

Date: October 20, 2019 by Sonya Shen

THE GEN Z NUMBERS Gen Z is on track to become the largest generation of consumers by the year 2020,…

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Tune into Insights Part 2: Podcast Favorites for Inspiration & Elevation

Date: September 24, 2019 by Molly Stafford-Mastey

Not only does the podcast savvy KNow Research team love to design and deliver meaningful podcasts in service to our…

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Tune into Insights: Harnessing the Power of the Podcast

Date: September 5, 2019 by Molly Stafford-Mastey

Listen up! Podcasts continue to enjoy a swift rise in popularity and if you haven’t tuned into a podcast yet…

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KNow Pop Up Insights Booth: “What brand/s are you loyal to and why?”

Date: August 25, 2019 by Katrina Noelle

KNow Research's Pop Up Insights Booth at Loyalty306's Spring Expo asked the members of the Customer Loyalty Community: What makes you…

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The Importance of Seamlessly Connected Retail Customer Experiences

Date: August 9, 2019 by Sonya Shen

We at KNow Research are constantly curious about the changing needs and preferences of retail customers.  To keep our finger on…

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Flowing Through Insights with Yoga as Your Guide

Date: July 18, 2019 by Katrina Noelle

Molly, Shira and Sonya are all not only strategists, moderators and analysts here at KNow but are also all certified…

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Go Beyond Synthesis; Integrate Learnings via Insights Workshops

Date: June 20, 2019 by Katrina Noelle

Consider taking one step further along the path. Lend a hand in creating time and space and structure to integrate Synthesis…

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KNow Your Customer Better (With a Little Help From Qual)

Date: May 17, 2019 by Katrina Noelle

Recently, our friends at Loyalty360 asked us to help unpack the benefits of qualitative techniques in understanding customer loyalty and…

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Piloting and Testing Your Way to Improved Approaches and Deliverables

Date: April 29, 2019 by Katrina Noelle

At KNow, we make it a practice to develop, pilot and test new techniques and approaches based on traditional techniques.…

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What’s in a Name?

Date: January 24, 2019 by Katrina Noelle

The insights/market research industry has endured a lot of bad press from innovators and thinkers, most memorably Steve Jobs: “It’s…

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Let Insights Simmer

Date: December 1, 2018 by Molly Stafford-Mastey

In a 24-7, “always on”, fast-paced, competitive business world, pressure is strong to deliver meaningful insights and solutions at lightning…

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The Importance of the Funnel

Date: October 25, 2018 by Katrina Noelle

Clients and researchers alike want to have our cake and eat it too (as I heard recently, why else would…

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Intercept Interviews in Extreme Situations

Date: September 20, 2018 by Katy Carew

KNow Research refines our qualitative intercept interview (QII) approach current intercept interview research methodology to meet the ever-changing needs of…

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Reviving the Intercept Interview

Date: September 7, 2018 by Katrina Noelle

The market research industry is full of validated sample, panels and recruiting resources. However, screeners can be arduous, recruiting lengthy…

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Case Study: Understanding Behavior Patterns to Reframe Offerings

Date: August 30, 2018 by Leann Donovan

KNow Research makes it a priority to give back to the community at large on an annual basis. Each year,…

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KNow’s Customized Recruiting Approach

Date: August 15, 2018 by Simona Kats

Recruitment is a simple word but can have daunting connotations. Recruitment for qualitative market research has become increasingly complex over…

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Three Ways Qualitative Researchers Can Listen Effectively

Date: July 15, 2018 by Jackie Uwins

Conducting quality qualitative research can seem daunting. It’s labor intensive, and requires a tremendous amount of time, attention to detail,…

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The KNow Difference

Date: June 30, 2018 by Leann Donovan

Here at KNow we’re shaking it up!  In the past few months, we’ve made some amazing strides towards the future. …

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Five Tips for Running a Successful Online Qualitative Study

Date: May 20, 2018 by Brittney Zuzindlak

I’ve talked to many clients and researchers who’ve had either bad experiences with online qual or they’re nervous about trying…

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Participant Perspectives on the Future of Retail

Date: February 5, 2018 by Katrina Noelle

Many of our clients have spent the past year in the throws of prototype testing, in-store trials, beta tests and…

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Tapping into Engaged Resources; Employees, Volunteers & Donors

Date: June 12, 2017 by Katrina Noelle

The following article is based on a recent presentation to the Northwest Educational Summit, an annual event hosted by the…

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Building & Engaging a Co-Creator Panel

Date: March 28, 2017 by Katrina Noelle

We at KNow Research recently recruited a panel of co-creators to work with an exciting new start-up in the wearable technology space. It…

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Longitudinal Research: 3 Key Roles Keep it Light

Date: November 25, 2016 by Katrina Noelle

Katrina participated in a BayCHi Birds of a Feather (BOF) event entitled Longitudinal Light; How to do longitudinal research &…

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Meeting International Clients’ Needs as a Boutique Provider

Date: April 7, 2016 by Katrina Noelle

This article is based on a presentation given at Qual360, Washington DC 2016. Boutique market research agencies and providers are…

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Qual and Quant are Like Peanut Butter and Bananas, Not Oil and Water

Date: February 10, 2016 by Guest Author, Jessica Broome

The following article is based on an article written for the Insights Association in 2014. Yesterday, a prospective client asked…

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