In 2019 we created, tested and launched a new methodology called a pop-up, where we gathered participants’ top-of-mind thoughts and feelings in real-time and in-person. Whether it be at a convention, a farmer’s market or a golf-course, the boots-on-the-ground investigators at KNow intercepted participants with a set of key questions to answer our clients’ research objectives and bring their target audiences to life. Quick qualitative conversations lasted 10-15 minutes and we – and our clients – watched our Learning Wall grow & flourish, and even had time for a participant video confession at the end. Check out a case study from our in-person pop-up at Loyalty360.
In 2020, in-person research methodologies were put on hold due to the panic. But we took the opportunity to iterate a digital/virtual version of Booth® Insights. We’re proud to have pioneered an innovative and successful way to connect with consumers digitally while social distancing during the current climate.
We’re breaking new ground by inviting participants into the pop-up to meet with our moderators, who facilitate qualitative conversations on a specific topic of interest. Conversation formats range from one-on-one to dyads and triads. Sessions are engaging, dynamic, to the point, but with an element of surprise as the sessions are less scripted than traditional research methods. It’s as much fun for the moderators as it is for the participants!
Recruiting participants for this methodology can happen in a variety of ways, including:
Either way we approach it the outcome is the same; ACTIONABLE INSIGHTS! Our team has proven to be able to interview 20+ people in the span of just 4 hours, the equivalent show rate of 4 standard 2-hour focus groups, but without the cost of facilities or travel. Here why the pivot to video is here to stay.
Our team of expert moderators extract key themes and present findings to our clients within a week, including:
The KNow pop-up gave us clarity of the strengths and weaknesses of our business. It really helps getting into the mindset of the customer; it’s like a mirror. – Justin Zarabi, VP of New Business Development, Fambrands
KNow’s pop-up was super quick! and super helpful. We received a lot of compliments from others on how quick the turnaround time was!” – Jana Saba, Research Analyst, Savage X Fenty