Recruitment is a simple word but can have daunting connotations. Recruitment for qualitative market research has become increasingly complex over the years. I have been managing Qualitative and Brand Studies for over 15 years and in that time, recruitment has evolved from using short screeners with random questions for diversion to lengthy screeners with extensive and specific questioning regarding sometimes more than one topic area.
At KNow Research, we came to realize that too many recruitment practices were focused on external databases and/or panels, with a high volume of over-used and/or professional respondents. In response, we have created proprietary methods and systems to help us recruit fresh participants, sourced on a per project basis, to fulfill recruitment needs from gen pop to more niche specifications.
Our recruitment process combines many different tools and methodologies to achieve fresh recruitment for most target specifications. Upon receipt of the project request, we assess the study’s needs and curate a recruitment approach that is sure to provide every opportunity for incredible insights while supporting the achievement of the overall study’s objectives.
When recruiting off of client-supplied lists, a different approach is needed. Our ‘white glove’ client list recruits are successful due to our proprietary processes and procedures that result in very low attrition rates and higher quality participation across the board while keeping our client databases secure.
Five elements to keep in mind when working off client-supplied lists:
As the complexity of recruiting increases, be sure your processes and protocols are regularly reviewed and refined to ensure the best results!