KNow Research Celebrates 20 Years of Insight, Delivered.

Published On: March 1, 2023By


San Francisco, CA – KNow Research, a leading provider of qualitative research and insights, is proud to announce that it has reached a significant milestone – 20 years in business. Since its founding in 2003, KNow has remained consistently committed to delivering quality insights and innovative techniques through its work with a diverse range of clients from startups to Fortune 500 companies.

In addition to its insights services, KNow Research has been an active member of the insights community through its membership with ESOMAR, WIRe, QRCA and the Insights Association, and delivered thought leadership through presentations, podcasts, webinars and publications with Quirks, Greenbook, #NewMR, Qual360, DMI, SMANA, GCUC, ICCC, POPSUGAR, Loyalty360, and many others.

The company has also supported a variety of charitable causes, including their annual pro bono project which allows them to provide nonprofits in a pinch with valuable insights about their target audiences.

“KNow Research gives me the opportunity to empower and support talented women on my team, in our network of expert partners, and through our supplier relationships,” said Katrina Noelle, President of KNow Research. “I feel lucky every day to be surrounded by such astute, intelligent and strategic researchers and to provide our clients with the highest quality, qualitative insights.”

To celebrate its 20th anniversary, KNow Research will be offering a grant to support female founders in starting or growing their own businesses. This initiative aims to empower and support female founders in achieving their goals, developing innovative products and services, and making valuable contributions to the insights industry.

About KNow Research: KNow Research is a full-service, female-forward, insights consultancy on the front lines of research, delivering fresh insights through custom research design since 2003. Our senior-level team of boots-on-the-ground investigators deliver insights to our clients with emphasis on our expertise in the Financial Services, Retail, Media, Higher Education, and Lifestyle brand categories. From the latest digital research solutions to traditional methods, we build bespoke projects for our clients’ needs to inform key business decisions. Katrina Noelle, President, is proud to have made KNow Research a certified member of the Women’s Business Enterprise National Council (WBENC) and a California Certified Green Business to further our commitment to women in the research community and beyond it.