Leveraging AI & Synthetic Data
Attending Quirks Chicago 2025 helped me understand AI newfound and evolving role in the insights industry. I was relieved to [...]
Unlocking the Power of Hybrid Qualitative and Quantitative Research Approaches in Market Research Studies
Hybrid qualitative and quantitative research both have the demonstrated power to deepen our understanding of the “Who, What, When, Where, [...]
When a Previous Career in Media Comes in Handy: Reflections on Changing & Adapting
There are those moments in one’s career where you realize you’ve really come full circle, and while your career has [...]
IIEX Behavior 2022; Hitting the Market Research nail on the head
IIEX Behavior 2022 was an invigorating dose of bright minds in the field of market research, psychology, and behavioral sciences. [...]
Mining Social Media for Qualitative Insights
If I were to boil down what the mission is as an insights professional, it is to uncover the truth(s) [...]
Keeping Qual Human at #QRCA2020
The theme of this year’s Qualitative Research Association's conference was ‘Keep Qual Human’, which paints an optimistic picture for qualitative [...]
