KNow Research’s AI/ML Policy
KNow Research’s mission is to push ourselves and the industry forward through authentic connections. While we believe in a human-first [...]
Best Practices to Optimize Customer Lists
Recruiting from preexisting customer lists is a great way to include current and lapsed customers audiences in research. These groups [...]
Qualitative Research Helps Higher Ed Marketers Listen, Message and Pivot
It’s a pivotal moment for higher education marketers. The demographic and enrollment cliff is in full swing, trust in higher [...]
Qualitative Research for Website Conversion
When a brand's quantitative data leaves questions unanswered, it’s time to consult a qualitative research team. Qualitative research is designed [...]
Focusing on Innovation and Organic Growth
In 2023, KNow Research celebrates 20 years in business. Since our founding, KNow has remained consistently committed to delivering quality [...]
KNow Research Celebrates 20 Years of Insight, Delivered.
PRESS RELEASE MARCH 1, 2023 San Francisco, CA – KNow Research, a leading provider of qualitative research and insights, is [...]
Qualitative Insights Reveal Impactful Messages for University
KNow has developed a multi-phase approach to uncover insights to inform help colleges and universities stand out in a sea [...]
Green-up Your Insights Initiatives
As our in-person research - and team activities - KNow Research is now a certified California Green Business. It was important [...]
Showcase Insight Outcomes with Audio and Video
A question we get asked often by our clients is: How can KNow help me evangelize the insights and strategies [...]
Making an Impact with Qualitative Insights
Our Company Mission at KNow is “To use qualitative stories to connect the heart of the companies we work with [...]
Booth® Insights – Online or In-person Qualitative Intercepts
We’re celebrating the 2nd anniversary of our trademarked intercept methodology; Booth® Insights. Thank you to all our supportive clients who [...]
A Nod to Learning from Nonprofits in Market Research
Last year, after a decade working in communications, strategy, and research in the nonprofit sector, interviewing for jobs in the [...]
KNow’s Pro Bono Program
One program close to my heart at KNow is our annual pro bono project. Since we just shared the results of last [...]
There’s More to Market Research than Data Collection
Tiffany Huang has been KNow Research’s intern during the fall semester of 2021, while completing her BA in Communication & [...]
UX/MRX Preconceptions
Sonya Shen is now a UX Researcher. The following blog was written during her transition, based on her reflections of [...]
KNow’s Virtual Qualitative Pop-Up Turn 1
In 2020, in-person research methodologies were put on hold due to the pandemic. We took the opportunity to iterate a [...]
What’s next for insights?
At KNow Research we spent much of 2020 iterating, pivoting, and staying as agile as possible to meet the ever-shifting [...]
4 Reasons To Use Booth® Insights For Your Next Research Project
The KNow Research digital pop-up is a research solution that allows you to replicate intercept interviews online. We work with [...]
Deliverable Options for Every Palate
Our goal at KNow is to deliver insights that will live long lives within our clients’ organizations. To do so, [...]
Why qualitative components are essential for well-rounded insights
Our very first blog post (from our friend and colleague Jessica Broome from Southpaw Insights) was about the complementary combination [...]
Takeaways from the Future of Money study, 2020
In 2020 we joined forces with the quantitative financial insights experts at Logica Research to contribute qualitative insights to their [...]
Dispelling 4 Qualitative Myths
During qualitative market research training, there are some ‘golden rules’ that every researcher learns. But sometimes you need dispel the [...]
Incorporating Qualitative Insights in Social Marketing Initiatives
Adding a qualitative component to social marketing initiatives is essential to get a broader understanding of a behavior and the [...]
Pop-Up with KNow with Booth® Insights
We at KNow Research are passionate about connecting with people to uncover meaningful insights for our clients and we’re also [...]
Case Study: Understanding the Gifting Opportunities of Homeopathic Herbs
With the homeopathic herbs market attracting new customers every day, social norms, and customs around homeopathic herb usage, sharing, and [...]
How To Be Creative: 5 Tips from KNow Research
What’s next for researchers in 2020 and beyond? If only we could snap our fingers and just magically know! We [...]
Accelerated Change in Financial Lives Necessitate Know Research
This Spring, the team at KNow were lucky enough to partner with Logica Research on the latest wave of the [...]
Case Study Update: Outcome of Defining Unique Benefits
There is nothing quite as satisfying as knowing that your hard work has been embraced and incorporated, but more importantly, [...]
What You Should Know Before Moving an In-Person Research Project Online
In recent weeks, the research industry has faced some difficult challenges. Many of our friends and clients are finding themselves [...]
4 Remote Work Strategies to improve your work and your research
Over the years, our team of remote researchers have developed a collection of personal and collective strategies to keep productive [...]
Passion Points and Soapbox Orations
A soapbox orator is someone who “who makes an impassioned, impromptu speech.” Here at KNow we often get impassioned about [...]
Inclusive Insights through Inclusive Recruiting
Many of our industry’s go-to recruiting practices and methods may be leaving key participant voices out of the mix. In order [...]
Case Study: 3-stage Approach to Defining Unique Benefits
KNow Research’s annual pro bono project focused on the needs of caregivers. We worked with Leeza’s Care Connection, a non-profit [...]
KNowing Your Audience: Gen Z Brand Expectations
THE GEN Z NUMBERS Gen Z is on track to become the largest generation of consumers by the year 2020, [...]
KNow Pop Up Insights Booth: “What brand/s are you loyal to and why?”
KNow Research's Pop Up Insights Booth at Loyalty306's Spring Expo asked the members of the Customer Loyalty Community: What makes you [...]
The Importance of Seamlessly Connected Retail Customer Experiences
We at KNow Research are constantly curious about the changing needs and preferences of retail customers. To keep our finger on [...]
Flowing Through Insights with Yoga as Your Guide
Molly, Shira and Sonya are all not only strategists, moderators and analysts here at KNow but are also all certified [...]
Go Beyond Synthesis; Integrate Learnings via Insights Workshops
Consider taking one step further along the path. Lend a hand in creating time and space and structure to integrate Synthesis [...]
KNow Your Customer Better (With a Little Help From Qual)
Recently, our friends at Loyalty360 asked us to help unpack the benefits of qualitative techniques in understanding customer loyalty and [...]
Piloting and Testing Your Way to Improved Approaches and Deliverables
At KNow, we make it a practice to develop, pilot and test new techniques and approaches based on traditional techniques. [...]
What’s in a Name?
The insights/market research industry has endured a lot of bad press from innovators and thinkers, most memorably Steve Jobs: “It’s [...]
The Importance of the Funnel
Clients and researchers alike want to have our cake and eat it too (as I heard recently, why else would [...]
Intercept Interviews in Extreme Situations
KNow Research refines our qualitative intercept interview (QII) approach current intercept interview research methodology to meet the ever-changing needs of [...]
Reviving the Intercept Interview
The market research industry is full of validated sample, panels and recruiting resources. However, screeners can be arduous, recruiting lengthy [...]
Case Study: Understanding Behavior Patterns to Reframe Offerings
KNow Research makes it a priority to give back to the community at large on an annual basis. Each year, [...]
KNow’s Customized Recruiting Approach
Recruitment is a simple word but can have daunting connotations. Recruitment for qualitative market research has become increasingly complex over [...]
Three Ways Qualitative Researchers Can Listen Effectively
Conducting quality qualitative research can seem daunting. It’s labor intensive, and requires a tremendous amount of time, attention to detail, [...]
The KNow Difference
Here at KNow we’re shaking it up! In the past few months, we’ve made some amazing strides towards the future. [...]
Five Tips for Running a Successful Online Qualitative Study
I’ve talked to many clients and researchers who’ve had either bad experiences with online qual or they’re nervous about trying [...]
Participant Perspectives on the Future of Retail
Many of our clients have spent the past year in the throws of prototype testing, in-store trials, beta tests and [...]
Tapping into Engaged Resources; Employees, Volunteers & Donors
The following article is based on a recent presentation to the Northwest Educational Summit, an annual event hosted by the [...]
Building & Engaging a Co-Creator Panel
We at KNow Research recently recruited a panel of co-creators to work with an exciting new start-up in the wearable technology space. It [...]
Longitudinal Research: 3 Key Roles Keep it Light
Katrina participated in a BayCHi Birds of a Feather (BOF) event entitled Longitudinal Light; How to do longitudinal research & [...]
Meeting International Clients’ Needs as a Boutique Provider
This article is based on a presentation given at Qual360, Washington DC 2016. Boutique market research agencies and providers are [...]
Qual and Quant are Like Peanut Butter and Bananas, Not Oil and Water
The following article is based on an article written for the Insights Association in 2014. Yesterday, a prospective client asked [...]
