There’s More to Market Research than Data Collection
Tiffany Huang has been KNow Research’s intern during the fall semester of 2021, while completing her BA in Communication & [...]
International Collaboration For Qualitative Research Agencies
This month we’re turning the virtual pen over to our UK-based Strategic Expert, Lisa Steadman. During her 25+ years as [...]
UX/MRX Preconceptions
Sonya Shen is now a UX Researcher. The following blog was written during her transition, based on her reflections of [...]
KNow’s Virtual Back Room Brings Teams Together
At KNow Research, we take innovation and iteration seriously. We are always looking for the next, best way to meet [...]
Qualitative Boots on the Ground for the First Time
Eight months after starting my career in qualitative market research, I got to experience in-person fieldwork for the first time. [...]
What’s next for insights?
At KNow Research we spent much of 2020 iterating, pivoting, and staying as agile as possible to meet the ever-shifting [...]
Being New to Qualitative Research Today
When I told my family that I found a job as a Research Assistant in qualitative market research, my 82-year-old [...]
4 Reasons To Use Booth® Insights For Your Next Research Project
The KNow Research digital pop-up is a research solution that allows you to replicate intercept interviews online. We work with [...]
Deliverable Options for Every Palate
Our goal at KNow is to deliver insights that will live long lives within our clients’ organizations. To do so, [...]
Why qualitative components are essential for well-rounded insights
Our very first blog post (from our friend and colleague Jessica Broome from Southpaw Insights) was about the complementary combination [...]
Takeaways from the Future of Money study, 2020
In 2020 we joined forces with the quantitative financial insights experts at Logica Research to contribute qualitative insights to their [...]
Mining Social Media for Qualitative Insights
If I were to boil down what the mission is as an insights professional, it is to uncover the truth(s) [...]
Pop-Up with KNow with Booth® Insights
We at KNow Research are passionate about connecting with people to uncover meaningful insights for our clients and we’re also [...]
Accelerated Change in Financial Lives Necessitate Know Research
This Spring, the team at KNow were lucky enough to partner with Logica Research on the latest wave of the [...]
What You Should Know Before Moving an In-Person Research Project Online
In recent weeks, the research industry has faced some difficult challenges. Many of our friends and clients are finding themselves [...]