KNow Research’s AI/ML Policy
KNow Research’s mission is to push ourselves and the industry forward through authentic connections. While we believe in a human-first [...]
The Importance of Accessibility in Qualitative Market Research
Today, more than 1 in 4 adults have some type of disability, according to the CDC. Most recently the first [...]
Unlocking the Power of Hybrid Qualitative and Quantitative Approaches in Market Research Studies
Qualitative and quantitative research both have the demonstrated power to deepen our understanding of the “Who, What, When, Where, Why, [...]
Integrating AI into Market Research Reporting Process
Our team’s initiative to test AI tools to support the human-centric research we do continues…We asked ourselves, “What AI tools can [...]
Understand How to Meet Consumers’ Immaterial Goals
Beyond Research’s recent webinar “The Success of Luxury Brands: Insights in the Hyman Psyche” focussed understanding what happens in the [...]
4 Steps to Confront Workplace Friction as a Team
Welcome back to Part 2 on our series of Exploring Friction in the workplace! Be sure to check out Part [...]
Harnessing Friction as a Productive Force within Qualitative Research
Last year, I had the privilege of attending EPIC’s (Ethnographic Praxis in Industry Community) Annual Conference, an event that remains [...]
Closing Representative and Accessibility Gaps in Market Research
At the Insights Association’s 2024 Annual Conference, there were a lot of (anticipated) conversations about AI technology and the future [...]
4 Tips to Leverage AI for Qualitative Research Screeners
“Hi! I’m writing a qualitative market research screener…” I type my prompt into the chat with a Large Language Model [...]
2024 Qualitative Marketing Research Trends for Retail
2024 presents a canvas of opportunities for researchers and retailers to seamlessly integrate advanced technologies, respond to consumer feedback, and [...]
Our Team’s Quest to Test AI’s Analysis Capabilities
The AI frenzy sweeping the insight industry sent researchers on an emotional rollercoaster this year— swinging from excitement and curiosity [...]
What Human Centric Qualitative Research Looks Like in the Hands of Artificial Intelligence
Like most people, I’ve been following the fascinating yet frightening rise of AI. Whether it’s music, art, education, or testing [...]
Qualitative Insights Reveal Impactful Messages for University
KNow has developed a multi-phase approach to uncover insights to inform help colleges and universities stand out in a sea [...]
Optimize Teamwork Tools for Qualitative Research Agencies
At our 2022 company offsite, the KNow Research team participated in an all-hands-on-deck brainstorming and workshopping session—also known a Hack Day—to [...]
Amplify Qualitative Research Deliverables
The power of audio is undeniable when it comes to communicating the insights of the qualitative research that we do [...]
Defining KNow’s Mission & Values through the Enneagram
Over the past couple of years of working with Shaleen Kendrick and Christy Kennedy at Culture Conscious, I’ve learned that [...]
From Anthropology to Insights: a Learning Curve
When I joined the University of Wisconsin-Madison as an undergraduate in 2017, my college journey appeared to be a fairly [...]
Stretching Beyond the Comfort Zone
After nearly 20 years as a consumer insights professional, I was starting to think I’d seen and done it all. [...]
Benefits of Bringing Your Whole Self to a Market Research Industry Event
This past month, I attended the QRCA 2022 Annual Conference in San Diego. Being a first-timer to the conference, I [...]
A Nod to Learning from Nonprofits in Market Research
Last year, after a decade working in communications, strategy, and research in the nonprofit sector, interviewing for jobs in the [...]
Checking In With Our Resolutions
There are many benefits to resolution and goal setting, in both our personal and professional lives. In a recent Forbes [...]
4 Tips To Maintain a Beginner’s Mindset
Take a moment to reflect on the last big milestone or goal you reached. Was it a hard-earned promotion? Was [...]
There’s More to Market Research than Data Collection
Tiffany Huang has been KNow Research’s intern during the fall semester of 2021, while completing her BA in Communication & [...]
4 Reasons To Use Booth® Insights For Your Next Research Project
The KNow Research digital pop-up is a research solution that allows you to replicate intercept interviews online. We work with [...]
Deliverable Options for Every Palate
Our goal at KNow is to deliver insights that will live long lives within our clients’ organizations. To do so, [...]
Dispelling 4 Qualitative Myths
During qualitative market research training, there are some ‘golden rules’ that every researcher learns. But sometimes you need dispel the [...]
Passion Points and Soapbox Orations
A soapbox orator is someone who “who makes an impassioned, impromptu speech.” Here at KNow we often get impassioned about [...]
