Qualitative Insights Reveal Impactful Messages for University
KNow has developed a multi-phase approach to uncover insights to inform help colleges and universities stand out in a sea [...]
Optimize Teamwork Tools for Qualitative Research Agencies
At our 2022 company offsite, the KNow Research team participated in an all-hands-on-deck brainstorming and workshopping session—also known a Hack Day—to [...]
Amplify Qualitative Research Deliverables
The power of audio is undeniable when it comes to communicating the insights of the qualitative research that we do [...]
Defining KNow’s Mission & Values through the Enneagram
Over the past couple of years of working with Shaleen Kendrick and Christy Kennedy at Culture Conscious, I’ve learned that [...]
From Anthropology to Insights: a Learning Curve
When I joined the University of Wisconsin-Madison as an undergraduate in 2017, my college journey appeared to be a fairly [...]
Stretching Beyond the Comfort Zone
After nearly 20 years as a consumer insights professional, I was starting to think I’d seen and done it all. [...]
Benefits of Bringing Your Whole Self to a Market Research Industry Event
This past month, I attended the QRCA 2022 Annual Conference in San Diego. Being a first-timer to the conference, I [...]
A Nod to Learning from Nonprofits in Market Research
Last year, after a decade working in communications, strategy, and research in the nonprofit sector, interviewing for jobs in the [...]
Checking In With Our Resolutions
There are many benefits to resolution and goal setting, in both our personal and professional lives. In a recent Forbes [...]
4 Tips To Maintain a Beginner’s Mindset
Take a moment to reflect on the last big milestone or goal you reached. Was it a hard-earned promotion? Was [...]
There’s More to Market Research than Data Collection
Tiffany Huang has been KNow Research’s intern during the fall semester of 2021, while completing her BA in Communication & [...]
4 Reasons To Use Booth® Insights For Your Next Research Project
The KNow Research digital pop-up is a research solution that allows you to replicate intercept interviews online. We work with [...]
Deliverable Options for Every Palate
Our goal at KNow is to deliver insights that will live long lives within our clients’ organizations. To do so, [...]
Dispelling 4 Qualitative Myths
During qualitative market research training, there are some ‘golden rules’ that every researcher learns. But sometimes you need dispel the [...]
Passion Points and Soapbox Orations
A soapbox orator is someone who “who makes an impassioned, impromptu speech.” Here at KNow we often get impassioned about [...]