Our Team’s Quest to Test AI’s Analysis Capabilities
The AI frenzy sweeping the insight industry sent researchers on an emotional rollercoaster this year— swinging from excitement and curiosity [...]
What Human Centric Qualitative Research Looks Like in the Hands of Artificial Intelligence
Like most people, I’ve been following the fascinating yet frightening rise of AI. Whether it’s music, art, education, or testing [...]
Showcase Insight Outcomes with Audio and Video
A question we get asked often by our clients is: How can KNow help me evangelize the insights and strategies [...]
KNow’s Virtual Back Room Brings Teams Together
At KNow Research, we take innovation and iteration seriously. We are always looking for the next, best way to meet [...]
Qualitative Boots on the Ground for the First Time
Eight months after starting my career in qualitative market research, I got to experience in-person fieldwork for the first time. [...]
4 Reasons To Use Booth® Insights For Your Next Research Project
The KNow Research digital pop-up is a research solution that allows you to replicate intercept interviews online. We work with [...]
Deliverable Options for Every Palate
Our goal at KNow is to deliver insights that will live long lives within our clients’ organizations. To do so, [...]
