4 Steps to Confront Workplace Friction as a Team
Welcome back to Part 2 on our series of Exploring Friction in the workplace! Be sure to check out Part [...]
Harnessing Friction as a Productive Force within Qualitative Research
Last year, I had the privilege of attending EPIC’s (Ethnographic Praxis in Industry Community) Annual Conference, an event that remains [...]
Our Team’s Quest to Test AI’s Analysis Capabilities
The AI frenzy sweeping the insight industry sent researchers on an emotional rollercoaster this year— swinging from excitement and curiosity [...]
Amplify Qualitative Research Deliverables
The power of audio is undeniable when it comes to communicating the insights of the qualitative research that we do [...]
In-Situ Market Research Travel Essentials
With the return of face-to-face market research this year, I have relished the opportunities to stretch my ‘in-situ muscles’ during [...]
From Anthropology to Insights: a Learning Curve
When I joined the University of Wisconsin-Madison as an undergraduate in 2017, my college journey appeared to be a fairly [...]
