Amplify Qualitative Research Deliverables
The power of audio is undeniable when it comes to communicating the insights of the qualitative research that we do [...]
Defining KNow’s Mission & Values through the Enneagram
Over the past couple of years of working with Shaleen Kendrick and Christy Kennedy at Culture Conscious, I’ve learned that [...]
From Anthropology to Insights: a Learning Curve
When I joined the University of Wisconsin-Madison as an undergraduate in 2017, my college journey appeared to be a fairly [...]
Stretching Beyond the Comfort Zone
After nearly 20 years as a consumer insights professional, I was starting to think I’d seen and done it all. [...]
Benefits of Bringing Your Whole Self to a Market Research Industry Event
This past month, I attended the QRCA 2022 Annual Conference in San Diego. Being a first-timer to the conference, I [...]
A Nod to Learning from Nonprofits in Market Research
Last year, after a decade working in communications, strategy, and research in the nonprofit sector, interviewing for jobs in the [...]
Checking In With Our Resolutions
There are many benefits to resolution and goal setting, in both our personal and professional lives. In a recent Forbes [...]
4 Tips To Maintain a Beginner’s Mindset
Take a moment to reflect on the last big milestone or goal you reached. Was it a hard-earned promotion? Was [...]
There’s More to Market Research than Data Collection
Tiffany Huang has been KNow Research’s intern during the fall semester of 2021, while completing her BA in Communication & [...]
International Collaboration For Qualitative Research Agencies
This month we’re turning the virtual pen over to our UK-based Strategic Expert, Lisa Steadman. During her 25+ years as [...]
KNow’s Virtual Back Room Brings Teams Together
At KNow Research, we take innovation and iteration seriously. We are always looking for the next, best way to meet [...]
Qualitative Boots on the Ground for the First Time
Eight months after starting my career in qualitative market research, I got to experience in-person fieldwork for the first time. [...]
KNow Your Customer Better (With a Little Help From Qual)
Recently, our friends at Loyalty360 asked us to help unpack the benefits of qualitative techniques in understanding customer loyalty and [...]
Let Insights Simmer
In a 24-7, “always on”, fast-paced, competitive business world, pressure is strong to deliver meaningful insights and solutions at lightning [...]
The Importance of the Funnel
Clients and researchers alike want to have our cake and eat it too (as I heard recently, why else would [...]
Longitudinal Research: 3 Key Roles Keep it Light
Katrina participated in a BayCHi Birds of a Feather (BOF) event entitled Longitudinal Light; How to do longitudinal research & [...]
