The Value of Qualitative Research In Amplifying a Great Cause
When I first met Lauri Pastrone, Founder and CEO of Peace by Piece International, her passion for her organization stood [...]
Best Practices to Optimize Customer Lists
Recruiting from preexisting customer lists is a great way to include current and lapsed customers audiences in research. These groups [...]
Optimize Teamwork Tools for Qualitative Research Agencies
At our 2022 company offsite, the KNow Research team participated in an all-hands-on-deck brainstorming and workshopping session—also known a Hack Day—to [...]
Amplify Qualitative Research Deliverables
The power of audio is undeniable when it comes to communicating the insights of the qualitative research that we do [...]
From Anthropology to Insights: a Learning Curve
When I joined the University of Wisconsin-Madison as an undergraduate in 2017, my college journey appeared to be a fairly [...]
Stretching Beyond the Comfort Zone
After nearly 20 years as a consumer insights professional, I was starting to think I’d seen and done it all. [...]
Benefits of Bringing Your Whole Self to a Market Research Industry Event
This past month, I attended the QRCA 2022 Annual Conference in San Diego. Being a first-timer to the conference, I [...]
A Nod to Learning from Nonprofits in Market Research
Last year, after a decade working in communications, strategy, and research in the nonprofit sector, interviewing for jobs in the [...]
Checking In With Our Resolutions
There are many benefits to resolution and goal setting, in both our personal and professional lives. In a recent Forbes [...]
4 Tips To Maintain a Beginner’s Mindset
Take a moment to reflect on the last big milestone or goal you reached. Was it a hard-earned promotion? Was [...]
There’s More to Market Research than Data Collection
Tiffany Huang has been KNow Research’s intern during the fall semester of 2021, while completing her BA in Communication & [...]
International Collaboration For Qualitative Research Agencies
This month we’re turning the virtual pen over to our UK-based Strategic Expert, Lisa Steadman. During her 25+ years as [...]
How To Be Creative: 5 Tips from KNow Research
What’s next for researchers in 2020 and beyond? If only we could snap our fingers and just magically know! We [...]
Accelerated Change in Financial Lives Necessitate Know Research
This Spring, the team at KNow were lucky enough to partner with Logica Research on the latest wave of the [...]
What You Should Know Before Moving an In-Person Research Project Online
In recent weeks, the research industry has faced some difficult challenges. Many of our friends and clients are finding themselves [...]
Don’t Believe Everything You Think: Overcoming Cognitive Bias in Research
Even the best insights pros are subject to the pitfalls of cognitive bias. We’re human after all, and to err [...]
4 Remote Work Strategies to improve your work and your research
Over the years, our team of remote researchers have developed a collection of personal and collective strategies to keep productive [...]
Passion Points and Soapbox Orations
A soapbox orator is someone who “who makes an impassioned, impromptu speech.” Here at KNow we often get impassioned about [...]
Intention Setting for the New Year: Get Active about Listening
Here at KNow, one of our intentions for 2020 is to nurture a spirit of curiosity for our clients. And [...]
Inclusive Insights through Inclusive Recruiting
Many of our industry’s go-to recruiting practices and methods may be leaving key participant voices out of the mix. In order [...]
KNowing Your Audience: Gen Z Brand Expectations
THE GEN Z NUMBERS Gen Z is on track to become the largest generation of consumers by the year 2020, [...]
Tune into Insights: Harnessing the Power of the Podcast
Listen up! Podcasts continue to enjoy a swift rise in popularity and if you haven’t tuned into a podcast yet [...]
KNow Pop Up Insights Booth: “What brand/s are you loyal to and why?”
KNow Research's Pop Up Insights Booth at Loyalty306's Spring Expo asked the members of the Customer Loyalty Community: What makes you [...]
The Importance of Seamlessly Connected Retail Customer Experiences
We at KNow Research are constantly curious about the changing needs and preferences of retail customers. To keep our finger on [...]
