Integrating AI into Market Research Reporting Process
Our team’s initiative to test AI tools to support the human-centric research we do continues…We asked ourselves, “What AI tools can [...]
4 Tips to Leverage AI for Qualitative Research Screeners
“Hi! I’m writing a qualitative market research screener…” I type my prompt into the chat with a Large Language Model [...]
Our Team’s Quest to Test AI’s Analysis Capabilities
The AI frenzy sweeping the insight industry sent researchers on an emotional rollercoaster this year— swinging from excitement and curiosity [...]
What Human Centric Qualitative Research Looks Like in the Hands of Artificial Intelligence
Like most people, I’ve been following the fascinating yet frightening rise of AI. Whether it’s music, art, education, or testing [...]
