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Brands want to ensure their communication comes across as relatable, authentic and in touch with the needs of their audiences. So they turn to insights professionals, who keep a pulse on audiences’ outlooks and reactions to brand’s representations of the world by way of:
– Best practices for brands to effectively strike the right balance.
– Ideas for researchers to generate insights to guide brands in these efforts.
Our friends at SoapBoxSample’s February 2020 CANNApinion poll revealed that 42% of cannabis consumers were planning to gift cannabis products for Valentine’s Day!
We were curious about the development of this new tradition. Could cannabis begin to replace wine or champagne as a romantic date night staple? Would cannabis-infused chocolates become the go-to Valentine’s Day gift?
Find out the implications of cannabis’ growing acceptance and how it will affect Holiday 2020.