Resources to Read

READ our latest whitepapers on best practices.

Brands want to ensure their communication comes across as relatable, authentic and in touch with the needs of their audiences. So they turn to insights professionals, who keep a pulse on audiences’ outlooks and reactions to brand’s representations of the world by way of:

– Best practices for brands to effectively strike the right balance.

– Ideas for researchers to generate insights to guide brands in these efforts.


Our friends at SoapBoxSample’s February 2020 CANNApinion poll revealed that 42% of cannabis consumers were planning to gift cannabis products for Valentine’s Day!

We were curious about the development of this new tradition. Could cannabis begin to replace wine or champagne as a romantic date night staple? Would cannabis-infused chocolates become the go-to Valentine’s Day gift?

Find out the implications of cannabis’ growing acceptance and how it will affect Holiday 2020.


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