4 Tips to Leverage AI for Qualitative Research Screeners
“Hi! I’m writing a qualitative market research screener…” I type my prompt into the chat with a Large Language Model [...]
The Value of Qualitative Research In Amplifying a Great Cause
When I first met Lauri Pastrone, Founder and CEO of Peace by Piece International, her passion for her organization stood [...]
Optimize Teamwork Tools for Qualitative Research Agencies
At our 2022 company offsite, the KNow Research team participated in an all-hands-on-deck brainstorming and workshopping session—also known a Hack Day—to [...]
Benefits of Bringing Your Whole Self to a Market Research Industry Event
This past month, I attended the QRCA 2022 Annual Conference in San Diego. Being a first-timer to the conference, I [...]
Qualitative Boots on the Ground for the First Time
Eight months after starting my career in qualitative market research, I got to experience in-person fieldwork for the first time. [...]
Being New to Qualitative Research Today
When I told my family that I found a job as a Research Assistant in qualitative market research, my 82-year-old [...]
