Intercept Interviews in Extreme Situations
KNow Research refines our qualitative intercept interview (QII) approach current intercept interview research methodology to meet the ever-changing needs of [...]
Reviving the Intercept Interview
The market research industry is full of validated sample, panels and recruiting resources. However, screeners can be arduous, recruiting lengthy [...]
Case Study: Understanding Behavior Patterns to Reframe Offerings
KNow Research makes it a priority to give back to the community at large on an annual basis. Each year, [...]
