Optimize Teamwork Tools for Qualitative Research Agencies

Date: January 30, by Emily Breay

At our 2022 company offsite, the KNow Research team participated in an all-hands-on-deck brainstorming and workshopping session—also known a Hack…

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Amplifying Qualitative Research Deliverables

Date: January 5, by Julia Isaacs

The power of audio is undeniable when it comes to communicating the insights of the qualitative research that we do…

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Defining KNow’s Mission & Values through the Enneagram

Date: December 7, by Tara Thompson

Over the past couple of years of working with Shaleen Kendrick and Christy Kennedy at Culture Conscious, I’ve learned that…

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Green-up Your Insights Initiatives

Date: December 4, by Katrina Noelle

As in-person research - and team activities - have come back to in-person spaces, KNow Research is proud to announce…

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In-Situ Market Research Travel Essentials

Date: November 15, by Julia Isaacs

With the return of face-to-face market research this year, I have relished the opportunities to stretch my ‘in-situ muscles’ during…

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Showcase your insight outcomes with audio and video

Date: October 17, by Casey Bernard

A question we get asked often by our clients is: How can KNow help me evangelize the insights and strategies…

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Making an Impact with Qualitative Insights

Date: October 4, by Katrina Noelle

Our Company Mission at KNow is “To use qualitative stories to connect the heart of the companies we work with…

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IIEX Behavior 2022; Hitting the Market Research nail on the head

Date: September 26, by Shira Glickman

IIEX Behavior 2022 was an invigorating dose of bright minds in the field of market research, psychology, and behavioral sciences.…

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Booth® Insights – Online or In-person Qualitative Intercepts

Date: August 21, by Katrina Noelle

We’re celebrating the 2nd anniversary of our trademarked intercept methodology; Booth® Insights.  Thank you to all our supportive clients who…

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From Anthropology to Insights: a Learning Curve

Date: August 16, by Julia Isaacs

When I joined the University of Wisconsin-Madison as an undergraduate in 2017, my college journey appeared to be a fairly…

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Stretching Beyond the Comfort Zone

Date: July 21, by Molly Stafford-Mastey

After nearly 20 years as a consumer insights professional, I was starting to think I’d seen and done it all.…

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Benefits of Bringing Your Whole Self to a Market Research Industry Event

Date: June 6, by Emily Breay

This past month, I attended the QRCA 2022 Annual Conference in San Diego. Being a first-timer to the conference, I…

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A Nod to Learning from Nonprofits in Market Research

Date: April 6, by Jessica Weaver

Last year, after a decade working in communications, strategy, and research in the nonprofit sector, interviewing for jobs in the…

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Checking In With Our Resolutions

Date: March 17, by Tara Thompson

There are many benefits to resolution and goal setting, in both our personal and professional lives. In a recent Forbes…

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KNow’s Pro Bono Program

Date: March 8, by Katrina Noelle

One program close to my heart at KNow is our annual pro bono project. Since we just shared the results of last…

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4 Tips To Maintain a Beginner’s Mindset

Date: January 21, by Molly Stafford-Mastey

Take a moment to reflect on the last big milestone or goal you reached. Was it a hard-earned promotion? Was…

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There’s More to Market Research than Data Collection

Date: December 8, by Tiffany Huang

Tiffany Huang has been KNow Research’s intern during the fall semester of 2021, while completing her BA in Communication &…

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International Collaboration For Qualitative Research Agencies

Date: November 19, by Lisa Steadman

This month we’re turning the virtual pen over to our UK-based Strategic Expert, Lisa Steadman. During her 25+ years as…

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UX/MRX Preconceptions

Date: October 22, by Sonya Shen

Sonya Shen is now a UX Researcher.  The following blog was written during her transition, based on her reflections of…

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KNow’s Virtual Qualitative Pop-Up Turn 1

Date: September 9, by Katrina Noelle

In 2020, in-person research methodologies were put on hold due to the pandemic. We took the opportunity to iterate a…

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KNow’s Virtual Back Room Brings Teams Together

Date: August 30, by Tara Thompson

At KNow Research, we take innovation and iteration seriously. We are always looking for the next, best way to meet…

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Qualitative Boots on the Ground for the First Time

Date: June 10, by Emily Breay

Eight months after starting my career in qualitative market research, I got to experience in-person fieldwork for the first time.…

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What’s next for insights?

Date: May 7, by Katrina Noelle

At KNow Research we spent much of 2020 iterating, pivoting, and staying as agile as possible to meet the ever-shifting…

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Being New to Qualitative Research Today

Date: March 28, by Emily Breay

When I told my family that I found a job as a Research Assistant in qualitative market research, my 82-year-old…

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4 Reasons To Use Booth® Insights For Your Next Research Project

Date: February 3, by Sonya Shen

The KNow Research digital pop-up is a research solution that allows you to replicate intercept interviews online. We work with…

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Deliverable Options for Every Palate

Date: January 29, by Katrina Noelle

Our goal at KNow is to deliver insights that will live long lives within our clients’ organizations. To do so,…

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Why qualitative components are essential for well-rounded insights

Date: January 6, by Casey Bernard

Our very first blog post (from our friend and colleague Jessica Broome from Southpaw Insights) was about the complementary combination…

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Takeaways from the Future of Money study, 2020

Date: December 23, by Katrina Noelle

In 2020 we joined forces with the quantitative financial insights experts at Logica Research to contribute qualitative insights to their…

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Mining Social Media for Qualitative Insights

Date: November 24, by Shira Glickman

If I were to boil down what the mission is as an insights professional, it is to uncover the truth(s)…

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Dispelling 4 Qualitative Myths

Date: November 16, by Katrina Noelle

During qualitative market research training, there are some ‘golden rules’ that every researcher learns.  But sometimes you need dispel the…

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Incorporating Qualitative Insights in Social Marketing Initiatives

Date: October 4, by Vivianne Hiriart

Adding a qualitative component to social marketing initiatives is essential to get a broader understanding of a behavior and the…

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Pop-Up with KNow with Booth® Insights

Date: August 23, by Jackie Uwins

We at KNow Research are passionate about connecting with people to uncover meaningful insights for our clients and we’re also…

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Case Study: Understanding Cannabis Gifting Opportunities

Date: August 9, by Leann Donovan

With the cannabis market attracting new customers every day, social norms, and customs around cannabis usage, sharing, and gifting are…

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How To Be Creative: 5 Tips from KNow Research

Date: July 14, by Sonya Shen

What’s next for researchers in 2020 and beyond? If only we could snap our fingers and just magically know! We…

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Accelerated Change in Financial Lives Necessitate Know Research

Date: May 27, by Katrina Noelle

This Spring, the team at KNow were lucky enough to partner with Logica Research on the latest wave of the…

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Case Study Update: Outcome of Defining Unique Benefits

Date: May 14, by Leann Donovan

There is nothing quite as satisfying as knowing that your hard work has been embraced and incorporated, but more importantly,…

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What You Should Know Before Moving an In-Person Research Project Online

Date: April 29, by Jackie Uwins

In recent weeks, the research industry has faced some difficult challenges. Many of our friends and clients are finding themselves…

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Don’t Believe Everything You Think: Overcoming Cognitive Bias in Research

Date: April 8, by Molly Stafford-Mastey

Even the best insights pros are subject to the pitfalls of cognitive bias. We’re human after all, and to err…

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4 Remote Work Strategies to improve your work and your research

Date: March 18, by Sonya Shen

Over the years, our team of remote researchers have developed a collection of personal and collective strategies to keep productive…

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Passion Points and Soapbox Orations

Date: February 14, by Katrina Noelle

A soapbox orator is someone who “who makes an impassioned, impromptu speech.” Here at KNow we often get impassioned about…

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Keeping Qual Human at #QRCA2020

Date: January 31, by Shira Glickman

The theme of this year’s Qualitative Research Association's conference was ‘Keep Qual Human’, which paints an optimistic picture for qualitative…

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Intention Setting for the New Year: Get Active about Listening

Date: January 13, by Molly Stafford-Mastey

Here at KNow, one of our intentions for 2020 is to nurture a spirit of curiosity for our clients. And…

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Inclusive Insights through Inclusive Recruiting

Date: December 20, by Katrina Noelle

Many of our industry’s go-to recruiting practices and methods may be leaving key participant voices out of the mix. In order…

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Case Study: 3-stage Approach to Defining Unique Benefits

Date: November 18, by Sonya Shen

KNow Research’s annual pro bono project focused on the needs of caregivers.  We worked with Leeza’s Care Connection, a non-profit…

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KNowing Your Audience: Gen Z Brand Expectations

Date: October 20, by Sonya Shen

THE GEN Z NUMBERS Gen Z is on track to become the largest generation of consumers by the year 2020,…

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Tune into Insights Part 2: Podcast Favorites for Inspiration & Elevation

Date: September 24, by Molly Stafford-Mastey

Not only does the podcast savvy KNow Research team love to design and deliver meaningful podcasts in service to our…

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Tune into Insights: Harnessing the Power of the Podcast

Date: September 5, by Molly Stafford-Mastey

Listen up! Podcasts continue to enjoy a swift rise in popularity and if you haven’t tuned into a podcast yet…

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KNow Pop Up Insights Booth: “What brand/s are you loyal to and why?”

Date: August 25, by Katrina Noelle

KNow Research's Pop Up Insights Booth at Loyalty306's Spring Expo asked the members of the Customer Loyalty Community: What makes you…

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The Importance of Seamlessly Connected Retail Customer Experiences

Date: August 9, by Sonya Shen

We at KNow Research are constantly curious about the changing needs and preferences of retail customers.  To keep our finger on…

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Flowing Through Insights with Yoga as Your Guide

Date: July 18, by Katrina Noelle

Molly, Shira and Sonya are all not only strategists, moderators and analysts here at KNow but are also all certified…

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Go Beyond Synthesis; Integrate Learnings via Insights Workshops

Date: June 20, by Katrina Noelle

Consider taking one step further along the path. Lend a hand in creating time and space and structure to integrate Synthesis…

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KNow Your Customer Better (With a Little Help From Qual)

Date: May 17, by Katrina Noelle

Recently, our friends at Loyalty360 asked us to help unpack the benefits of qualitative techniques in understanding customer loyalty and…

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Piloting and Testing Your Way to Improved Approaches and Deliverables

Date: April 29, by Katrina Noelle

At KNow, we make it a practice to develop, pilot and test new techniques and approaches based on traditional techniques.…

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What’s in a Name?

Date: January 24, by Katrina Noelle

The insights/market research industry has endured a lot of bad press from innovators and thinkers, most memorably Steve Jobs: “It’s…

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Let Insights Simmer

Date: December 1, by Molly Stafford-Mastey

In a 24-7, “always on”, fast-paced, competitive business world, pressure is strong to deliver meaningful insights and solutions at lightning…

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The Importance of the Funnel

Date: October 25, by Katrina Noelle

Clients and researchers alike want to have our cake and eat it too (as I heard recently, why else would…

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Intercept Interviews in Extreme Situations

Date: September 20, by Katy Carew

KNow Research refines our qualitative intercept interview (QII) approach current intercept interview research methodology to meet the ever-changing needs of…

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Reviving the Intercept Interview

Date: September 7, by Katrina Noelle

The market research industry is full of validated sample, panels and recruiting resources. However, screeners can be arduous, recruiting lengthy…

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Case Study: Understanding Behavior Patterns to Reframe Offerings

Date: August 30, by Leann Donovan

KNow Research makes it a priority to give back to the community at large on an annual basis. Each year,…

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KNow’s Customized Recruiting Approach

Date: August 15, by Simona Kats

Recruitment is a simple word but can have daunting connotations. Recruitment for qualitative market research has become increasingly complex over…

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Three Ways Qualitative Researchers Can Listen Effectively

Date: July 15, by Jackie Uwins

Conducting quality qualitative research can seem daunting. It’s labor intensive, and requires a tremendous amount of time, attention to detail,…

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The KNow Difference

Date: June 30, by Leann Donovan

Here at KNow we’re shaking it up!  In the past few months, we’ve made some amazing strides towards the future. …

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Five Tips for Running a Successful Online Qualitative Study

Date: May 20, by Brittney Zuzindlak

I’ve talked to many clients and researchers who’ve had either bad experiences with online qual or they’re nervous about trying…

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Participant Perspectives on the Future of Retail

Date: February 5, by Katrina Noelle

Many of our clients have spent the past year in the throws of prototype testing, in-store trials, beta tests and…

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Tapping into Engaged Resources; Employees, Volunteers & Donors

Date: June 12, by Katrina Noelle

The following article is based on a recent presentation to the Northwest Educational Summit, an annual event hosted by the…

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Building & Engaging a Co-Creator Panel

Date: March 28, by Katrina Noelle

We at KNow Research recently recruited a panel of co-creators to work with an exciting new start-up in the wearable technology space. It…

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Longitudinal Research: 3 Key Roles Keep it Light

Date: November 25, by Katrina Noelle

Katrina participated in a BayCHi Birds of a Feather (BOF) event entitled Longitudinal Light; How to do longitudinal research &…

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Meeting International Clients’ Needs as a Boutique Provider

Date: April 7, by Katrina Noelle

This article is based on a presentation given at Qual360, Washington DC 2016. Boutique market research agencies and providers are…

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Qual and Quant are Like Peanut Butter and Bananas, Not Oil and Water

Date: February 10, by Guest Author, Jessica Broome

The following article is based on an article written for the Insights Association in 2014. Yesterday, a prospective client asked…

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