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With the return of face-to-face market research this year, I have relished the opportunities to stretch my ‘in-situ muscles’ during…
Read MoreA question we get asked often by our clients is: How can KNow help me evangelize the insights and strategies…
Read MoreOur Company Mission at KNow is “To use qualitative stories to connect the heart of the companies we work with…
Read MoreIIEX Behavior 2022 was an invigorating dose of bright minds in the field of market research, psychology, and behavioral sciences.…
Read MoreWe’re celebrating the 2nd anniversary of our trademarked intercept methodology; Booth® Insights. Thank you to all our supportive clients who…
Read MoreWhen I joined the University of Wisconsin-Madison as an undergraduate in 2017, my college journey appeared to be a fairly…
Read MoreAfter nearly 20 years as a consumer insights professional, I was starting to think I’d seen and done it all.…
Read MoreThis past month, I attended the QRCA 2022 Annual Conference in San Diego. Being a first-timer to the conference, I…
Read MoreLast year, after a decade working in communications, strategy, and research in the nonprofit sector, interviewing for jobs in the…
Read MoreThere are many benefits to resolution and goal setting, in both our personal and professional lives. In a recent Forbes…
Read MoreOne program close to my heart at KNow is our annual pro bono project. Since we just shared the results of last…
Read MoreTake a moment to reflect on the last big milestone or goal you reached. Was it a hard-earned promotion? Was…
Read MoreTiffany Huang has been KNow Research’s intern during the fall semester of 2021, while completing her BA in Communication &…
Read MoreThis month we’re turning the virtual pen over to our UK-based Strategic Expert, Lisa Steadman. During her 25+ years as…
Read MoreSonya Shen is now a UX Researcher. The following blog was written during her transition, based on her reflections of…
Read MoreIn 2020, in-person research methodologies were put on hold due to the pandemic. We took the opportunity to iterate a…
Read MoreAt KNow Research, we take innovation and iteration seriously. We are always looking for the next, best way to meet…
Read MoreEight months after starting my career in qualitative market research, I got to experience in-person fieldwork for the first time.…
Read MoreAt KNow Research we spent much of 2020 iterating, pivoting, and staying as agile as possible to meet the ever-shifting…
Read MoreWhen I told my family that I found a job as a Research Assistant in qualitative market research, my 82-year-old…
Read MoreThe KNow Research digital pop-up is a research solution that allows you to replicate intercept interviews online. We work with…
Read MoreOur goal at KNow is to deliver insights that will live long lives within our clients’ organizations. To do so,…
Read MoreOur very first blog post (from our friend and colleague Jessica Broome from Southpaw Insights) was about the complementary combination…
Read MoreIn 2020 we joined forces with the quantitative financial insights experts at Logica Research to contribute qualitative insights to their…
Read MoreIf I were to boil down what the mission is as an insights professional, it is to uncover the truth(s)…
Read MoreDuring qualitative market research training, there are some ‘golden rules’ that every researcher learns. But sometimes you need dispel the…
Read MoreAdding a qualitative component to social marketing initiatives is essential to get a broader understanding of a behavior and the…
Read MoreWe at KNow Research are passionate about connecting with people to uncover meaningful insights for our clients and we’re also…
Read MoreWith the cannabis market attracting new customers every day, social norms, and customs around cannabis usage, sharing, and gifting are…
Read MoreWhat’s next for researchers in 2020 and beyond? If only we could snap our fingers and just magically know! We…
Read MoreThis Spring, the team at KNow were lucky enough to partner with Logica Research on the latest wave of the…
Read MoreThere is nothing quite as satisfying as knowing that your hard work has been embraced and incorporated, but more importantly,…
Read MoreIn recent weeks, the research industry has faced some difficult challenges. Many of our friends and clients are finding themselves…
Read MoreEven the best insights pros are subject to the pitfalls of cognitive bias. We’re human after all, and to err…
Read MoreOver the years, our team of remote researchers have developed a collection of personal and collective strategies to keep productive…
Read MoreA soapbox orator is someone who “who makes an impassioned, impromptu speech.” Here at KNow we often get impassioned about…
Read MoreThe theme of this year’s Qualitative Research Association's conference was ‘Keep Qual Human’, which paints an optimistic picture for qualitative…
Read MoreHere at KNow, one of our intentions for 2020 is to nurture a spirit of curiosity for our clients. And…
Read MoreMany of our industry’s go-to recruiting practices and methods may be leaving key participant voices out of the mix. In order…
Read MoreKNow Research’s annual pro bono project focused on the needs of caregivers. We worked with Leeza’s Care Connection, a non-profit…
Read MoreTHE GEN Z NUMBERS Gen Z is on track to become the largest generation of consumers by the year 2020,…
Read MoreNot only does the podcast savvy KNow Research team love to design and deliver meaningful podcasts in service to our…
Read MoreListen up! Podcasts continue to enjoy a swift rise in popularity and if you haven’t tuned into a podcast yet…
Read MoreKNow Research's Pop Up Insights Booth at Loyalty306's Spring Expo asked the members of the Customer Loyalty Community: What makes you…
Read MoreWe at KNow Research are constantly curious about the changing needs and preferences of retail customers. To keep our finger on…
Read MoreMolly, Shira and Sonya are all not only strategists, moderators and analysts here at KNow but are also all certified…
Read MoreConsider taking one step further along the path. Lend a hand in creating time and space and structure to integrate Synthesis…
Read MoreRecently, our friends at Loyalty360 asked us to help unpack the benefits of qualitative techniques in understanding customer loyalty and…
Read MoreAt KNow, we make it a practice to develop, pilot and test new techniques and approaches based on traditional techniques.…
Read MoreThe insights/market research industry has endured a lot of bad press from innovators and thinkers, most memorably Steve Jobs: “It’s…
Read MoreIn a 24-7, “always on”, fast-paced, competitive business world, pressure is strong to deliver meaningful insights and solutions at lightning…
Read MoreClients and researchers alike want to have our cake and eat it too (as I heard recently, why else would…
Read MoreKNow Research refines our qualitative intercept interview (QII) approach current intercept interview research methodology to meet the ever-changing needs of…
Read MoreThe market research industry is full of validated sample, panels and recruiting resources. However, screeners can be arduous, recruiting lengthy…
Read MoreKNow Research makes it a priority to give back to the community at large on an annual basis. Each year,…
Read MoreRecruitment is a simple word but can have daunting connotations. Recruitment for qualitative market research has become increasingly complex over…
Read MoreConducting quality qualitative research can seem daunting. It’s labor intensive, and requires a tremendous amount of time, attention to detail,…
Read MoreHere at KNow we’re shaking it up! In the past few months, we’ve made some amazing strides towards the future. …
Read MoreI’ve talked to many clients and researchers who’ve had either bad experiences with online qual or they’re nervous about trying…
Read MoreMany of our clients have spent the past year in the throws of prototype testing, in-store trials, beta tests and…
Read MoreThe following article is based on a recent presentation to the Northwest Educational Summit, an annual event hosted by the…
Read MoreWe at KNow Research recently recruited a panel of co-creators to work with an exciting new start-up in the wearable technology space. It…
Read MoreKatrina participated in a BayCHi Birds of a Feather (BOF) event entitled Longitudinal Light; How to do longitudinal research &…
Read MoreThis article is based on a presentation given at Qual360, Washington DC 2016. Boutique market research agencies and providers are…
Read MoreThe following article is based on an article written for the Insights Association in 2014. Yesterday, a prospective client asked…
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