Resources to Watch

WATCH recorded webinars and presentations if you missed them live

#NewMR Festival Presentation: Qual + Social = Complementary Insights, A Case Study by Katrina Noelle.

Learn how to combine qualitative insights with social media listening to give brands a 360-degree view of their target audiences’ needs and ways to meet them digitally. KNow Research used a combined, complementary insights strategy to help The Financial Gym, a personal financial services company that takes a fitness-inspired approach to their clients’ finances. They were looking to expand their digital offering when in-person financial coaching (the cornerstone of their offering) was not possible in 2020.

If you are an insights professional interested in learning about combining techniques to inventively solve problems, join us for this tale of two methodologies…

We are proud to be Logica Research’s qualitative partners on their ongoing Future of Money study. 2020 was a roller coaster of a financial year, and our teams rose to the task, running an extra wave in the Summer and a post-election pulse survey in the Fall.

 

Watch the webinar recording of Consumer Money Mindset in the Time of COVID-19, 2020 style…

Considering including more video in your deliverables but not sure how to get started? KNow Research analysts are big fans of Reduct.video’s platform to easily highlight, tag and clip videos

Watch Katrina and Reduct’s CEO Prabhas Pokharel discuss why video is here to stay.

See how video helps insights teams:

– Bring participants to life

– Create sticky, memorable personas

– Capture teams’ attention

 

KNow Research makes it a priority to give back to the community at large on an annual basis.  Each year, we choose a non-profit organization in need of assistance with gathering insights but without the budget to accommodate a full project.

We put together this free webinar for anyone interested in how to generate insights on a small budget!

 

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