LISTEN our podcast appearances and productions
Our goal for KNow’s pro bono 2021 case study with GCUC was to collect current attitudes and use of coworking spaces among coworking members, gather impressions about coworking among the business community, and contribute data for future promotional materials for the coworking industry and GCUC.
Our work provided opportunities for client to be a thought leader in the space and to communicate the benefits of coworking to the general public, and offered insight on what is important for coworking members to help coworking owners grow their individual spaces and the community at large.
Listen to our podcast report to hear our findings.
Following Your Own Path, Authentic Curiosity, and Answering the Question – To Scale or Not To Scale Your Business?
Katrina Noelle, the Founder and President of KNow Research is featured on this episode of Next Wave Leadership to talk about the research process and her insights into being a leader. The episode walks through the blind spots in the business world and how to cultivate authentic insights from people.
Every business collects and reviews data in the hopes of growing. It’s essential to be self-aware, both to double-down on strengths and to fix issues. The difficult part is accurately collecting those insights and knowing how to translate them into an actionable strategy. It’s easier said than done, but the difference it makes in your business can be night and day.
Remote Research, Storytelling, Insights, and Stakeholders
Katrina Noelle is featured on this episode of The Yzzi Research Podcast to discuss:
– How to capture the magic of in person research virtually
– Intercepting & recruitment in person vs. virtually
– Benefits of combining of digital and traditional in person research
– Pitching the benefits of qualitative research
– Scoping and designing research projects
– How to storytell qualitative data and insights
– Reducing bias when sharing insights
T.R.I.P. is a podcast mini-series dedicated to raising awareness of new research practices for inclusion, challenging the status quo, and identifying assumptions in the industry by talking to people who are pushing in the insights industry.
We love creating impact with thought leadership and conversation of inclusivity with cross-functional guests including entrepreneurs, independent consultants, internal corporate researchers & insights professionals, and academia to discuss the approach of casting a wider net and making better decisions by listening to audiences in a more inclusive way.
During this tumultuous year, it’s more important than ever to connect with your target audiences regularly; their needs, wants, preferences and situations are changing more rapidly than ever before.
KNow’s involvement in Logica’s Future of Money study taught us the benefits of scaling back traditional approaches to allow for more agile, efficient customer touch points. Little Bird Marketing invited us on the show to talk about what we learned from the study and how brands can benefit by moving more quickly and learning more often.