The Digital Marketing Institute wanted to know: How do brands know what their audience thinks or expects? The answer? By asking them, of course!
Insights expert Katrina Noelle, joined host Will Francis to explain how the asking is done, and the process from that initial point of contact through to the all-important final insights – and even pearls – that result. They chat about how market research has changed over the decades (short answer – customer expectations), tools for social listening, AI as friend or foe, and the importance of clean, reliable, and secure data.
Transcript of this episode available on DMI’s website, where you’ll also find an extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more.