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T.R.I.P is a podcast mini-series dedicated to raising awareness of new research practices for inclusion, challenging the status quo, and identifying assumptions in the industry by talking to people who are pushing in the insights industry.

We love creating impact with thought leadership and conversation of inclusivity with cross-functional guests including entrepreneurs, independent consultants, internal corporate researchers & insights professionals, and academia to discuss the approach of casting a wider net and making better decisions by listening to audiences in a more inclusive way.

 

During this tumultuous year, it’s more important than ever to connect with your target audiences regularly; their needs, wants, preferences and situations are changing more rapidly than ever before.

KNow’s involvement in Logica’s Future of Money study taught us the benefits of scaling back traditional approaches to allow for more agile, efficient customer touch points.  Little Bird Marketing invited us on the show to talk about what we learned from the study and how brands can benefit by moving more quickly and learning more often.

 

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