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Our senior-level team of boots-on-the-ground investigators deliver valuable insights to our client partners.

Katrina Noelle

Katrina has worked tirelessly in her years of research to build a female-focused, full-service qualitative consultancy that specializes in creating client customized design by combining methodologies from traditional in-person research with digital approaches. Gaining an overall picture of a consumers’ world is a key factor in Katrina’s and her company’s success. Over the years, she has developed an impressive range of verticals and focused KNow’s studies on how products, services, and industries interact with participants’ lives.

Katrina is also Co-Host of The Research Inclusion Project podcast (T.R.I.P.) and Co-Founder of Scoot Insights and is an active member of Women’s Business Enterprise National Council (WBENC), Women in Research, the Qualitative Research Consultant Association (QRCA), ESOMAR, and the Insights Association where she serves as a Laureate, West Coast Chapter Board Member and Data Integrity Initiative Council Member.

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Tara Thompson
Operations Director

Tara Thompson

As the Operations Director of KNow Research, Tara helps our team run efficiently so we can meet our clients’ needs. Tara hails from Glendale, California, and holds a B.A. in Humanities from California State University, Northridge. In her extensive experience in entertainment/media qualitative market research, Tara has scheduled and recruited participants, streamlined information databases and data collection, and met target quotas. She has also produced numerous large-scale weddings and events with her company, Event Science Weddings, and has experience in creating marketing campaigns for small businesses, including social media influencing and curation.

In her free time, she loves traveling with her husband, and playing with her three kids at home in Austin, Texas.

Molly Stafford-Mastey
Strategy Director

Molly Stafford-Mastey

As a results-oriented, socially-conscious marketing strategist with 17+ years of experience leveraging consumer research and human experience insights to grow and develop brands, Molly specializes in delivering engaging, insightful, clear learning and guides our analysis and reporting deliverable development as our Director of Operations.

To balance out her analytic side, Molly became a certified Vinyasa Yoga and Chair Yoga Instructor, which inspires her curiosity to seek endless possibilities in work and in life and keeps the team at KNow flexible!

Shira Glickman
Senior Strategist

Shira Glickman

Well-versed in both quantitative and qualitative processes, Shira is able to jump into any part of the research process where an extra hand is needed, or she can manage a study from start to finish. Her years of experience in NYC advertising agencies and media companies have made her a well-rounded cultural strategist, consultant, and analyst.

Shira loves to travel with her family and splits her time between Chicago and Florida, where she graduated as a proud University of Florida Gator.

Laura Albers
Strategist

Laura Albers

Laura’s M.A. in Marketing & Advertising and a B.A. in Photography lends her both an analytical and visual POV to every engagement.
She’s able to relate quickly, listen deeply, and connect meaningfully with a wide variety of people and gain unique insights across a breadth of categories. Helping brands be more relevant to their audience by seeing patterns, connections and relationships that could otherwise be missed keeps her curiosity and passion for actionable insights thriving.

Bonus fun fact: Laura’s career began as a two-time EMMY award winning children’s television host on the WB network in St. Louis, MO.

Brittney Zuzindlak
Strategist

Brittney Zuzindlak

Brittney’s experience includes over 15 years leading international and domestic projects across various industries ranging from fitness trackers to personal care products to media and devices. She has experience working across a wide array of consumer segments and specializes in Millennials and Gen Z.

Her area of expertise is in designing and running digital qualitative studies to uncover consumer lifestyles, behaviors, and motivations. When she’s not expertly leading digital qualitative immersion projects, she can be found cultivating tomatoes in her garden at home and discovering new travel destinations around the world.

Julia Isaacs
Junior Strategist

Julia Isaacs

A graduate of the University of Wisconsin-Madison, Julia holds bachelor’s degrees in both Anthropology and Marketing. She uses these two academic disciplines to explore how human culture and behavior affect economic decision-making. An experienced golf caddie, Julia also works with the Western Golf Association and is a proud recipient of the life-changing Chick Evans Scholarship.

In her free time, Julia can be found planning her next travel adventure or enjoying a good book. She loves to explore her current home of Madison, frequenting new restaurants and music venues.

Emily Breay
Coordinator

Emily Breay

Emily is a dedicated researcher, writer, and communicator, with a BA in History from the University of California, Berkeley. As KNow’s Coordinator since 2021, Emily has a passion for logistics and project management and skillfully supports clients and strategists, while working with our participants throughout projects.

Outside of work, Emily enjoys hosting trivia nights in San Francisco, running by the Golden Gate Bridge, and exploring nature throughout California.

Sadie Mills
Assistant

Sadie Mills

Sadie recently graduated with honors from the University of San Francisco, where she double majored in Marketing and Entrepreneurship & Innovation. Her diverse background and interdisciplinary education equips her to thrive as KNow’s Assistant. Wearing many hats, she works on everything from marketing, operations, research and collaborates on initiatives to further cultivate innovation at KNow.

Guided by empathy, Sadie values the importance of evolution in an ever-changing world and storytelling to not only understand but serve consumers. Beyond her role at KNow, she is also passionate about community organizing to uplift marginalized communities.

Lisa Steadman
Expert Partner

Lisa Steadman

Lisa’s passion is understanding people through asking the right questions, listening carefully, and building a rapport that allows for greater understanding and empathy. Her expert facilitation, energy, collaborative working style, and flexibility ensure the strategic insight is delivered and is taken on board across the business. Her down-to-earth style, willingness to listen, and determination to deliver the best possible research, whilst having some fun along the way, make her a great addition to the KNow team.

When not expertly moderating, Lisa is Chair of Local Families with Bleeding Disorders, organizing informal social events and webinars that bring families from across London and the South of England together in an informal way, to connect and support one another.

Katrina Noelle

Insights Industry Thought Leader, Expert Facilitator & Keynote Speaker

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Insight, delivered.

“I must be in the right business because I’ve always felt that people are fascinating. And know that they want to be seen and heard and appreciated for who they are. I feel lucky every day to be able to help companies learn more about the audiences they serve through our team’s work at KNow Research and Scoot Insights.

We partner with organizations who also find people fascinating, and who value collaboration in the pursuit of getting to know them and helping their voices be heard by the brands that impact their lives.

But it’s not only about letting the voice of the customer be heard. Ever since I opened the doors of KNow Research in 2003, my focus has been on the goal of consistently delivering quality insights. Over the years, that goal has driven the expansion of KNow, with a continued focus on methodological innovation along the way.

Now that I realized I’m a market research ‘lifer,’ with advice to give and motivation to share, I have turned my attention to thought leadership and speaking opportunities that allow me to provide inspiring thought-starters for insights professionals and as a way to endorse, support, and mentor women in the research industry, and beyond.

I enjoy speaking with audiences of all sizes who are interested in innovating processes and techniques to give them a framework for collaborative, iterative innovation.”

– Katrina Noelle

Partners

KNow collaborates with trusted partners to design and execute research to validate and confirm insights, unlock information about target audiences, and inform brand strategies, product design, and overall business strategy.

Sparks Research provides data comprehension with above-and-beyond insights using the most flexible methods and high-touch customer service. KNow partners with Sparks on mixed methodology and hybrid research studies, especially those requiring Sparks’ high quality learning outcomes; their deliverables adhere to their principles of business intelligence: descriptive, predictive, and prescriptive.

Logica Research excels in creating customized marketing research solutions for complex business questions. Logica provides financial services companies, fintech companies, and growing organizations the insights they need for product development, service enhancements, and communications that will improve people’s financial lives, deepen brand engagement, and drive business growth. KNow partners with Logica on financial services projects and the Future of Money study; understanding Americans’ mindset around money.

Broad Projects Solutions is our go to source for expert project management and recruiting. We love their focus on sinking their teeth into the big stuff – the more complex the better – with accurate, efficient, no nonsense project management. KNow partners with BPS on projects that include international/multi-market fieldwork, mixed methodologies and custom/database recruiting.

Lexicon & Line helps mission-driven organizations solve problems and achieve success by providing them with passionate data collection. Lexicon & Line focuses on people-based research and evaluation, offering analysis, recommendations, and training on how to use data and what to do with it.

Mahogany Insights is a market research firm dedicated to representing Black and African-American voices and helping companies create more inclusive brands. Dawn and her team won one of KNow Research’s 20th Anniversary Female Founder Awards in 2023. Once the two companies met, they found immediate synergies in the way they work on projects and with brand teams. KNow appreciates Mahogany’s relentless pursuit of the cultural truths and Black human insights that help companies achieve more inclusive strategies and better business results.