KNow’s Booth® Insights Drive Success for Store Redesign
Business Challenge
Will a new store design effectively communicate the key brand pillars to consumers?
With a goal to create transparency between the brand and consumers, the company created a new store layout highlighting 6 brand pillars.
Questions:
Did the new store design connect consumers with the brand’s key pillars?
Did store associates see a difference in shopper experience and sales?
Methods Used
A 2-phase approach after redesign and a design iteration.
KNow brought our Booth® Insights methodology to connect with shoppers in store after the layout redesign and again after design adjustments.
KNow’s targeted approach allowed us to intercept shoppers in the moment and to include store associates’ point of view on how the new design impacted shoppers and the store team.
Business Outcomes
The brand learned shoppers already had a strong understanding of the brand pillars and the new design could be scaled back.
The client team reported findings in the test store allowing the stakeholder team to experience the insights in the space.
The Booth® Insights approach was so insightful, the brand did not move forward on a third phase of research, saving the team money.
A key measure of success, the store saw increased sales after the scaled back changes.
“We’ve changed our strategy based on our findings, and now we’re building the world’s first impact-as-a-service platform to help other financial institutions to add environmental and social impact features to their products.”
