Bridge Generational Gaps with Qualitative Research
For the first time ever, there are 5 generations in the workforce: Traditionalists, Baby Boomers, Gen X, Millennials, and the [...]
Qualitative Insights on What Makes Customers & Companies Go Green
Sustainability, accessibility, and inclusivity have long guided both my personal values and professional goals. Today, these values feel more important [...]
Promoting Inclusive Insights in Market Research
At the Insights Association’s 2024 Annual Conference, there were a lot of (anticipated) conversations about AI technology and the future [...]
What Human Centric Qualitative Research Looks Like in the Hands of Artificial Intelligence
Like most people, I’ve been following the fascinating yet frightening rise of AI. Whether it’s music, art, education, or testing [...]
