Enhancing Nonprofits Private Donor Engagement
Our 2025 annual pro bono project recipient (SHCLA) came to us with a research objective that’s on most nonprofits’ minds these days: increasing private donations. In addition to conducting bespoke research for their organization, we consulted with five nonprofit fundraising experts to validate and expand upon our findings. These experts—representing organizations ranging from arts to healthcare to environmental advocacy—provided critical insights that both reinforced our original recommendations and revealed significant gaps in current nonprofit fundraising strategies.
Donors articulated what motivates their giving. Experts provided strategic frameworks, identified critical gaps, and offered operational specifics for building sustainable fundraising programs. Together, these perspectives reveal both validated best practices and overlooked priorities that nonprofits must address to thrive in an increasingly competitive funding landscape.
If you are a nonprofit with a research question, let us know. We donate one project a year to a nonprofit organization in need of insights. Read more about our commitment to nonprofit insights and reach out to tell us about your research objectives at admin@knowresearch.com.
