Our Blog

The KNow team enjoys the personal connection and depth of feedback that comes from traditional in person research methodologies and the breadth of connections online research methods afford to understand brands, products and services’ role in their target audiences’ lives. Our blog aims to share our thoughts more broadly on how to relate to participants, speak to their needs, relate to their priorities and become a relevant and essential part of their day to day lives

The KNow Difference

Date: June 30, 2018 by Leann Donovan

Here at KNow we’re shaking it up!  In the past few months, we’ve made some amazing strides towards the future. …

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Participant Perspectives on the Future of Retail

Date: February 5, 2018 by Katrina Noelle

Many of our clients have spent the past year in the throws of prototype testing, in-store trials, beta tests and…

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Tapping into Engaged Resources; Employees, Volunteers & Donors

Date: June 12, 2017 by Katrina Noelle

The following article is based on a recent presentation to the Northwest Educational Summit, an annual event hosted by the…

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Building & Engaging a Co-Creator Panel

Date: March 28, 2017 by Katrina Noelle

We at KNow Research recently recruited a panel of co-creators to work with an exciting new start-up in the wearable technology space. It…

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Longitudinal Research: 3 Key Roles Keep it Light

Date: November 25, 2016 by Katrina Noelle

Katrina participated in a BayCHi Birds of a Feather (BOF) event entitled “Longitudinal Light; How to do longitudinal research &…

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Meeting International Clients’ Needs as a Boutique Provider

Date: April 7, 2016 by Katrina Noelle

This article is based on a presentation given at Qual360, Washington DC 2016. Boutique market research agencies and providers are…

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Qual and Quant are Like Peanut Butter and Bananas, Not Oil and Water

Date: February 10, 2016 by Guest Author, Jessica Broome

The following article is based on an article written for the Insights Association in 2014. Yesterday, a prospective client asked…

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